Our Mission
Empower brands to build sustainable programs that
anticipate and influence their customer's next move through data.
than the rest
we act like it
Humble beginnings, bright future
-
First line of code written
Jan 2015 -
Cordial launches with
Feb 2015
our first customer -
Raised seed round of funding
June 2015
from Ignite Farm -
Cordial partners
July 2016
with R/GA -
DMA Hot Company
October 2016 -
Series A from Upfront
February 2017
Ventures and High Alpha -
San Diego Business
March 2017
Journal Hot Company -
Key partnerships with Urban Airship, Tealium, Magento, Shopify and Digioh
September 2017 - Join Our Next Chapter
A founding team with vision
Cordial was built by marketers and technologists who were sick of using slow, outdated email technology. So they did something about it.
Jeremy Swift is a founder and the CEO of Cordial. Before founding Cordial in 2014, Jeremy was a founding member and the VP of Sales & Strategic Accounts at BlueHornet, where he worked for more than 14 years, growing company sales 20 percent year-over-year. He has spoken at leading industry events including DMA, OMMA and Mediapost Email Insider Summit.
Jeremy graduated from Point Loma Nazarene University and lives in San Diego, CA with his wife and four children. He’s an avid runner, golfer and traveler who is passionate about supporting anti-human trafficking organizations in Africa and Europe.
Adam is a die hard technologist who led BlueHornet as Chief Technology officer through to acquisition by Digital River. He assumed various Architect and Engineering leadership roles during his time there. All the while launching BandFarm, a site/service designed to help budding artists market and promote their music. Adam is a CoFounder and visionary for the Cordial Platform. Taking this idea from a cocktail napkin and scaling it for hundreds of customers and millions on digital interactions he is Cordial’s not so secret weapon.
If you don’t see him married to his laptop, you may be able to catch him on a wave one early morning. For those that meet Adam, he personifies the qualities we value most in Cordial, smart people, stretching the limits but doing so in a Cordial way.
David Baker is a founder and the COO of Cordial. With more than twenty-five years of experience in digital marketing and marketing technology, David is an award-winning industry thought leader, columnist and speaker. He has held executive roles at publicly traded companies, leading agencies and marketing services providers including Razorfish, Targetbase, Agency.com and Acxiom, as well as startups including TwelveHorses, RadicalMail and DigitalThink.
David is one of only three individuals to be awarded the MediaPost Lifetime Achievement award for his contributions to the digital marketing industry, and he was also the recipient of the DMA-EEC Thought Leader of the Year award in 2016 for his positive impact on the email marketing community.
Chris McGreal is a Co-Founder and Product Owner for Cordial. Chris has a passion for design and drives the product vision for Cordial. Prior to founding Cordial, Chris served as Creative Director of Mapp Digital, Inc., where he led the acquisition by Digital River.
Since then he has shifted his focus to product development and user experience, leading UX design across a suite of SaaS products for the remainder of his 13+ years at Digital River, Inc.
We’re fortunate to have amazing investors




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We’re a fast growing team located in sunny downtown San Diego. Join us and be part of something great!
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