Looking forward to what’s next in email marketing

Original post :   DMA Email Experience Council blog post Author:  David Baker, Email Thought Leader of the Year 2016-2017 https://emailexperience.org/2017/01/looking-forward-to-whats-next-in-email-marketing/ Projecting the future is one of the easiest things to do, yet the hardest to get right. The email … Read More

eTail- She-Tail

http://www.mediapost.com/publications/article/285468/e-tail-she-tail.html Author: David Baker No, this isn’t a mermaid story. This is an $18 trillion global spending story. 70%-80% of consumer purchasing is controlled by women. There is a reason why many retailers have shifted their language from share of … Read More

RGA Connected Commerce Last Day

Was a lot of fun to work with all these companies. What was so unique about this program was there were 10 companies, that were so different in how we looked at the market, how we thought about products and … Read More


This is the unedited version that was published on Monday 10/24 on MediaPost- Email Insider Link to original article: http://www.mediapost.com/publications/article/287505/personalization-vs-individualization.html There is no doubting the effects of personalizing email. Content should be relevant to the audience and as timely as … Read More

My Coffee Maker Unfriended Me

Article from David Baker (Founder, COO Cordial)  Originally published on MediaPost, June 06, 2016  click Do you think of the Internet of Things (IoT) as the smart refrigerator and milk being delivered to your door when you run out? Or the … Read More