Staying in the “zone” with a distributed team

Written by Chris McGreal (Co Founder & Product Owner) When we first started Cordial, the founding team put a lot of consideration into operating as a distributed team. Of the four founders, Jeremy and Adam are located in San Diego, … Read More

Top Line, Bottom Line, Waist-Line

Marketers sweat the top line, lead optimizers sweat the bottom line, but executives sweat the waistline.  In this age of machine learning, advanced algorithms and the hype of real-time personalization, looking simply at incremental sales as the driving proxy is … Read More