Individualization

This is the unedited version that was published on Monday 10/24 on MediaPost- Email Insider Link to original article: http://www.mediapost.com/publications/article/287505/personalization-vs-individualization.html There is no doubting the effects of personalizing email. Content should be relevant to the audience and as timely as … Read More

Next Generation Personalization

by David Baker, March 16, 2015, 2:37 PM MediaPost Email Insider: In 2003, several contributors from Amazon wrote a compelling industry report on “Amazon.com Recommendations, Item to Item Collaborative Filtering.” While Amazon has long set the standard for product recommendations, … Read More