Individualization

This is the unedited version that was published on Monday 10/24 on MediaPost- Email Insider Link to original article: http://www.mediapost.com/publications/article/287505/personalization-vs-individualization.html There is no doubting the effects of personalizing email. Content should be relevant to the audience and as timely as … Read More

Get Smart with Smarty

Written by Eric Stablow (Director Customer Experiences) Over the years, there has been a steady drumbeat of a question that permeates every conversation digital marketers have pertaining to doing things better. How do I really send the “right message” to … Read More