How an Ecommerce site rebuilt lifecycle messaging using programmatic templates

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The Problem

The GovX marketing team relied on a large legacy ESP to create highly complex pre-scripted email journeys with 50+ static messages. Over time these email journeys became so complex, that even minor changes in one area required labor-intensive updates to multiple pieces of the journey.

The Solution

Within 2 weeks of signing with Cordial, GovX was able to simplify their 50+ email journey down to just 14 programmatic adaptive messaging templates. This removed the need for pre-scripted conversations and complicated updates.

Key Results

As a result the GovX team is now able to spend more time on strategic marketing initiatives, rather than rearchitecting their email journeys.

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