How the world’s largest florist network reduced campaign creation time from days to minutes

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The Problem

Teleflora’s legacy email client was slow and labor intensive making it nearly impossible to quickly segment and consolidate disparate partner and customer information. Becuase of this they were only able to service the marketing needs of 10% of their partners due to resource constraints.

The Solution

Cordial consolidated promotional, transactional, and triggered messaging programs and implemented browse-based triggers and adaptive messaging templates to streamline campaign production.

Key Results

Teleflora Increased email revenue by 20 percent year-over-year utilizing Cordial Experiments and decreased campaign creation time from days to minutes. They marketing team is now able to service 100 percent of their partner sites.

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