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Thinking Outside the Inbox

The best practice guide to achieving tailored customer experiences at scale

Why you need this book:

The customer journey, which was once linear, is now incredibly fragmented and complex, with hundreds of touch points and micro-moments that make up the path to purchase. To stay competitive, marketers must deliver tailored experiences at the precise moment customers are ready to engage.

This book provides actionable insights from forward-thinking marketers that will help you navigate the ever-changing retail and Ecommerce landscape.

You'll learn:

Strategies to create tailored, customer-centric purchasing experiences

How to leverage triggered messages, to automate and scale your marketing

How to apply scalable testing and optimization strategies to increase conversion