We're all about empathy, authenticity, and customer obsession

Cordial named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q2 2020

Read the report to learn:

  • What criteria B2C marketers should use to select a next-gen email marketing service provider (EMSP)

  • How our technology, services, and strategy measures against the 13 most significant EMSPs, and why Cordial brings “a fresh take into a vendor landscape weary of commoditized feature sets”

  • How “Cordial brings a personal touch to retail and media marketers” when partnering with clients like Revolve Clothing, Eddie Bauer, Backcountry, mindbodygreen, and The Mighty

Forrester Wave Email Marketing Service Providers 2020

Download the report now

“Cordial has driven triple-digit revenue growth in email automation. We've made more progress in email experience in three months than the previous three years on an enterprise level tool.”

Nick Schlegel

Marketing Director, Backcountry.com

We're humbly proud of the technology we've built. It unlocks unlimited amounts of real-time data and empowers marketers to send a better message.

Unmatched campaign management

The Forrester report states, “Cordial’s campaign orchestration is better than firms 100 times its size. It auto-orchestrates content, layout, and channel based on performance against a preset business goal.”

Cordial enables marketing teams to leverage multiple data feeds (from anywhere in your business) to design cross-channel experiences that reflect real-time customer behavior.

Real-time personalization and optimization

Behind powerful personalization is meaningful real-time customer and business data. The Forrester report cites how Cordial “ingests and stores an unlimited amount of any type of data and returns queries off of hundreds of millions of attributes in subseconds.”

The Forrester report notes that Cordial offers “self-service data transformations so that marketers can use non-marketing data, like inventory or supply chain status, to personalize emails.”

A fresh take on vision, strategy, and innovation

The Forrester report notes that Cordial’s “empathy, authenticity, customer obsession, and ownership mentality bring a fresh take into a vendor landscape weary of commoditized feature sets.”

Clients like Revolve Clothing, 1-800 Contacts, and Eddie Bauer, are tapping into Cordial’s next-generation vision for email marketing—one that “challenges incumbents’ data management speed and scale,“ according to the Forrester report.

Recommended resources


Learn how REVOLVE increased revenue per delivery by 8x, equivalent to a projected $11.7 million annual revenue within eight months of using Cordial.

Discover the most important strategies when building an SMS marketing strategy that supports your existing marketing efforts.

Read Forrester's Now Tech: Email Marketing Vendors, Q1 2020, an overview of 34 email marketing providers, in which Cordial has been categorized as a data integrator.