Compare the 13 most significant ESPs

Read The Forrester Wave™: Email Marketing Service Providers, Q2 2020 to learn:

    Key Takeaways:
  • What criteria B2C marketers should use to select a next-gen email marketing service provider (EMSP)
  • How our technology, services, and strategy measures against the 13 most significant EMSPs, and why Cordial brings “a fresh take into a vendor landscape weary of commoditized feature sets”
  • How “Cordial brings a personal touch to retail and media marketers” when partnering with clients like Revolve Clothing, Eddie Bauer, Background, mindbodygreen, and The Mighty
Cover of Forrester Report
Where should we send your report?

We are humbly proud of the technology we’ve built.

It unlocks unlimited amounts of real-time data and empowers marketers to send a better message.

"Cordial has driven triple-digit revenue growth in email automation. We’ve made more progress in email experience in three months than the previous three years on an enterprise level tool."

Nick Schlegel, Marketing Director, Backcountry.com

Key takeaways from the report

Unmatched campaign management

The Forrester report states, “Cordial’s campaign orchestration is better than firms 100 times its size. It auto-orchestrates content, layout, and channel based on performance against a preset business goal.

Cordial enables marketing teams to leverage multiple data feeds (from anywhere in your business) to design cross-channel experiences that reflect real-time customer behavior.

Real-time personalization and optimization

Behind powerful personalization is meaningful real-time customer and business data. The Forrester report cites how Cordial “ingests and stores an unlimited amount of any type of data and returns queries off of hundreds of millions of attributes in subseconds.”

The Forrester report notes that Cordial offers “self-service data transformations so that marketers can use non-marketing data, like inventory or supply chain status to personalize emails.”

A fresh take on vision, strategy, and innovation

Cordial's future-looking vision of martech guided its design to serve marketers' current and future needs to send better messages to consumers. According to the report, “Cordial's emotionally intelligent approach to marketing technology delivers against its name and brand promise to ‘send a better message.’”

Unparalleled culture and authenticity

Powering every great technology is a great team. Forrester recognizes Cordial’s unique culture and highlights “...empathy, authenticity, customer obsession, and ownership mentality bring a fresh take into a vendor landscape weary of commoditized feature sets.”

Clients like Revolve Clothing, 1-800 Contacts, and Eddie Bauer are tapping into Cordial’s next-generation vision for email marketing—not just because of a platform that “challenges incumbents’ data management speed and scale,“ according to the Forrester report, but because of a culture that embraces authenticity and a client-first mentality.

Build, develop, and invest in a customer-obsessed enterprise

Shar VanBoskirk, VP and Principal Analyst at Forrester, answers five questions about building a customer-obsessed enterprise.

Read the interview