Read The Forrester Wave™: Email Marketing Service Providers, Q2 2020 to learn:
It unlocks unlimited amounts of real-time data and empowers marketers to send a better message.
Nick Schlegel, Marketing Director, Backcountry.com
The Forrester report states, “Cordial’s campaign orchestration is better than firms 100 times its size. It auto-orchestrates content, layout, and channel based on performance against a preset business goal.
Cordial enables marketing teams to leverage multiple data feeds (from anywhere in your business) to design cross-channel experiences that reflect real-time customer behavior.
Behind powerful personalization is meaningful real-time customer and business data. The Forrester report cites how Cordial “ingests and stores an unlimited amount of any type of data and returns queries off of hundreds of millions of attributes in subseconds.”
The Forrester report notes that Cordial offers “self-service data transformations so that marketers can use non-marketing data, like inventory or supply chain status to personalize emails.”
Cordial's future-looking vision of martech guided its design to serve marketers' current and future needs to send better messages to consumers. According to the report, “Cordial's emotionally intelligent approach to marketing technology delivers against its name and brand promise to ‘send a better message.’”
Powering every great technology is a great team. Forrester recognizes Cordial’s unique culture and highlights “...empathy, authenticity, customer obsession, and ownership mentality bring a fresh take into a vendor landscape weary of commoditized feature sets.”
Clients like Revolve Clothing, 1-800 Contacts, and Eddie Bauer are tapping into Cordial’s next-generation vision for email marketing—not just because of a platform that “challenges incumbents’ data management speed and scale,“ according to the Forrester report, but because of a culture that embraces authenticity and a client-first mentality.
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