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Learn how GovX rearchitected their static message journeys

GovX is a 100% Ecommerce brand and relies heavily on digital channels, namely email, to engage and retain their customer base. To communicate with their users the marketing team was using a large legacy ESP to create highly complex pre-scripted email journeys that became so complex, even minor changes in one area could require complicated updates to multiple pieces of the journey.

Learn how Cordial helped the GovX team:

  • Icon Rebuild their lifecycle messaging
  • Icon Migrate data and APIs over from their legacy ESP
  • Icon Ramp up deliverability with no dropoff in sending volume

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