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Stakes are high — the holiday season can be a make-or-break time for most brands.
Last decade’s competitive differentiators like placement, product, price, and promotion have disappeared. Today, brands have moved on to compete on customer experience, brand equity, and ultimately brand loyalty. While it’s highly competitive and increasingly complex, increased traffic and volume also offer incredible opportunities to engage, delight, and convert new shoppers into life-long advocates.
In this comprehensive guide we’ll teach you:
- Best practices and actionable tactics from leading brands
- How to adapt and respond to changing customer behavior
- Creative ideas and ways to stand out during the busiest time of the year