Personalization in the age of the customer

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Did you know that 85% of consumers now expect personalized brand experiences?

Personalization is here to stay. It’s no longer acceptable to just send an email with “Dear [firstname]” in the subject line. Your customers are demanding personalized experiences and they reward companies who get it right.

In this comprehensive guide we’ll teach you:

  • Icon Overcome the top 5 obstacles to personalization
  • Icon Strategies to personalize like a pro
  • Icon How some of the most successful companies are using personalization

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