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Better Together

Cordial seamlessly connects to mParticle as your established CDP, so you can get the most out of all your data. With our bi-directional integration, you can easily stream all of your data in and out of Cordial in real time. mParticle and Cordial help you unlock the power of your real-time data to create more personal experiences with your customers and maximize the ROI of every message sent.



mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. With over 300+ partner integrations, mParticle helps you collect, organize and activate clean customer data. mParticle focuses on managing data quality, enforcing governance, and improving customer data connectivity in service of executing better personalization and growth strategies.

Service Offering

Cordial’s cross-channel marketing platform was built to use limitless amounts of data to truly engage with customers on a 1:1 level. We help enterprise brands integrate with their preferred partners, like mParticle, and innovate in data-driven ways to transform their customer engagement strategies.

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Cordial as a data source

Cordial streams mParticle event data related to sending, receiving and engaging with messages across channels.

Cordial’s event data includes supporting metadata and contact identifiers to help mParticle create a more holistic view of your customer.

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Cordial as a data destination

mParticle streams Cordial contact, behavioral and ecommerce event data from brand properties, as well as provides Audiences and profile enrichment.

Cordial uses mParticle’s data – combined with other business data – to build compelling messaging faster and create more meaningful 1:1 engagement across channels.