Partners
Twilio Segment and Cordial Logo lockup
Better Together

Cordial seamlessly connects to Segment as your established CDP, so you can get the most out of all your data. With our bi-directional integration, you can easily stream all of your data in and out of Cordial in real time. Segment and Cordial help you unlock the power of your real-time data to create more personal experiences with your customers and maximize the ROI of every message sent.

Overview

Twilio Segment

Create a single source of truth for customer data. Segment provides the customer data infrastructure that helps businesses put their customers first. Companies that work with Segment can use a single API to collect, standardize, and unify their customer data in a single database. With Segment’s streamlined data, brands can create a single, holistic view of the customer journey to impact and deeply understand consumers without spending endless hours integrating data and systems.

Service Offering

Cordial’s cross-channel marketing platform was built to use limitless amounts of data to truly engage with customers on a 1:1 level. We help enterprise brands integrate with their preferred partners, like Segment, and innovate in data-driven ways to transform their customer engagement strategies.

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Cordial as a data source

Cordial streams Segment event data related to sending, receiving and engaging with messages across channels.

Cordial’s event data includes supporting metadata and contact identifiers to help Segment create a more holistic view of your customer.

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Cordial as a data destination

Segment streams Cordial contact, behavioral and ecommerce event data from brand properties, as well as provides Personas and profile enrichment.

Cordial uses Segment’s data – combined with other business data – to build compelling messaging faster and create more meaningful 1:1 engagement across channels.

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