Acquire, engage,
and retain customers
with triggers and automations

Automation is the key to scale

Trigger marketing is a crucial strategy for brands looking to deliver personalized marketing experiences to customers. Cordial offers a robust trigger solution allowing brands to deploy personalized messages that guide their customers through the funnel from acquisition, to loyalty and retention.


“Un-Black Box” your data!

Some trigger solutions keep all of your data in a locked black box, restricting access to your most valuable asset. Cordial lets you take back control of your customer data and use it the way you want to. Seamlessly add data to Cordial through our REST API or Javascript tag and use it for triggers, retargeting, promotional email, segmenting, and testing.


Cart Abandonment

99% of shoppers don’t make a purchase on their first visit to a website. Cart abandonment messages are a powerful tool to re-engage shoppers with personalized incentives to purchase. In the age of show-rooming and web-rooming, having an effective cart-based trigger solution is vital to both in-store and online conversions.


Browse Abandonment

Cordial can populate abandonment messages with relevant content using real-time customer data collected during a visit. Event-based triggers are the powerhouse behind real-time engagement and will produce 2X the response and engagement rates of latent communications.


Welcome Series

Cordial enables brands to string together a series of messages that are sent based on flexible “if/then” statements. Messages are programmatically personalized at the time of send, so there is no need to create multiple variations of the same static message for different audience segments.


Win back campaigns

On average 66% of customers on a given email list will become inactive within 90 days of sign up. For this reason, it is vital to continuously run behavior-driven re-engagement and win-back campaigns during early lifecycle messaging.


Lifecycle Messaging

Lifecycle triggers offer an exponential return on engagement, whether its early lifecycle, rewards-based triggers, or late lifecycle milestones. It’s not set and forget. These sequences are streamlined with Cordial's automation, orchestration, and proprietary test algorithms and can be programmed, personalized and optimized with machine-learning.


Trigger Messages Across Channels

Communicate with your customers on their terms. Cordial can trigger messages across devices. Use real-time data to trigger personalized SMS messages, in-app messages, push notifications, or web forms.


Optimize Every Message with Cordial Experiments

Cordial Experiments uses machine-learning to programmatically test and optimize hundreds of automated or triggered messages. The algorithm tests variations in real-time and shifts volume to the highest performing variants. This is not A/B testing. There is no statistical significance required due to Cordial’s unique sampling and testing methods.


Integrations with Leading Technologies

Cordial supports integrations with leading tag management solutions, customer data platforms and Ecommerce applications to enable integrations within hours, not days or weeks.

Learn more about triggers


Trigger Marketing Triage: Bolster Your Brand With Automations

Own the point of conversation with triggered messages.

Trigger Marketing Triage: Bolster Your Brand With Automations

The power of combining Event Data and Triggered Messages

Cordial's own Brian Kranson evangelizes event data.

The power of combining Event Data and Triggered Messages
Blog Post

Trigger Marketing: Start With the Money

Consumers are wired to expect more  from digital experiences.

Trigger Marketing: Start With the Money

Cordial is the 20% Improvement
You've Been Looking For

Join 150+ innovative brands
that send better email with Cordial

Learn more about Cordial's industry leading trigger solution!
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