The Cordial Cross-Channel Marketing Study

Discover what consumers really think of personalized messages (and why marketers aren’t delivering) in Cordial's new cross-channel marketing study filled with insights from consumers & marketers, examples of brands getting it right, and exclusive ecommerce benchmarks.

    Key Takeaways:
  • SMS represents incredible, largely untapped potential
  • Marketers can improve performance by sending fewer, yet better messages
  • 89% of marketers feel they are creating a unique experience for each customer, but only 34% of American consumers who shop in response to emails from brands, say that most of the emails they have received from brands in the past 6 months have been personalized
Cover of The Cordial Cross Channel Marketing Study Fall/Winter 2021