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Last year an estimated $4.6 Trillion of merchandise was abandoned in online shopping carts
This is a staggering statistic, and one that should have marketers scratching their heads asking, “How do we capitalize on this?” The answer is simple. Trigger based marketing. These hyper-personalized messages give brands the opportunity to leverage behavior and event data to re-engage users and own the point of conversion.
In this guide, we’ll teach you:
- What trigger based marketing is and why it matters
- How to create personalized triggers that convert
- How to implement personalized trigger marketing at scale