Last year an estimated 4.6 Trillion dollars of merchandise was abandoned in online shopping carts.
This is a staggering statistic, and one that should have marketers scratching their heads asking, “How do we capitalize on this?”
The answer is simple. Trigger based marketing.
These hyper-personalized messages give brands the opportunity to leverage behavior and event data to re-engage users and own the point of conversion. In this guide we’ll explore how the next generation of MarTech is shaping trigger marketing and teach you how to recapture that lost revenue, stop the bleeding, and create real lift within your organization. The Holiday season is almost upon us! There’s no time to waste.
In this guide, we’ll show you how to seize the moment and leverage trigger-based marketing to your benefit. You’ll learn:
• What trigger based marketing is and why it matters
• How you can leverage trigger-based marketing within your marketing mix
• How to create personalized triggers that convert
• How to implement personalized trigger marketing at scale
Who will benefit from this guide:
• VP, Marketing
• Digital Marketing Directors & Managers
• Channel Marketing Managers (Web, Email, Mobile)
• Directors of CRM