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The Ultimate Guide to Testing and Optimization
There are some fundamental flaws in how most marketing departments approach testing and optimization. In fact, 38% of marketers say that A/B testing influenced ROI growth, but only 6% actually report that their content marketing efforts are ‘very effective. So why the gap between thinking and execution?
Download this actionable guide and we’ll teach you:
- How to choose your testing methodology
- How to create and align KPIs to your objectives
- How to formulate of experiments for sustainable results