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The Ultimate Guide to Testing and Optimization

There are some fundamental flaws in how most marketing departments approach testing and optimization. In fact, 38% of marketers say that A/B testing influenced ROI growth, but only 6% actually report that their content marketing efforts are very effective. So why the gap between thinking and execution?

Download this actionable guide and we’ll teach you:

  • Icon How to choose your testing methodology
  • Icon How to create and align KPIs to your objectives
  • Icon How to formulate of experiments for sustainable results

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