B2C marketers are fighting a losing battle—for a shrinking window of attention.
New channels, habits, and agents shift faster than most brands can adapt. Marketers get stuck in a cycle of more: more emails, ads, messages. The result? Consumers tune out.
But it doesn’t have to be that way.
Join our Stay Tuned series
This isn’t just another webinar. It’s a front-row seat to bold ideas, real wins, and ready-to-run tactics—built for marketers who want to cut through the noise and stay in tune with their consumers.
It’s time to tune in. And turn up what works.
Signal vs. noise:
Capturing attention when customers are ready to buy
Consumers are bombarded with over 100 messages every day from brands trying to capture their attention. The old way? More emails. More ads. More noise. But this volume-based approach is failing both marketers and their customers—as brands shout louder, consumers tune out. So what’s the new way, anyway? Turning every signal into relevant action.
In this session:
Stage: Awareness & activation
Don’t miss a beat:
Building customer journeys that adapt and respond
Marketers fight so hard for that first click, yet 75% of consumers leave before making a purchase. Then comes the barrage of retargeting ads and reminder emails that treat every customer the same regardless of their nuanced behaviors. By the time brands turn scattered data into action, the moment is gone. Enter: Responsive journeys that adapt to real time signals. No lag, no stale segments, no lost momentum.
Stage: Consideration & nurture
Right on time:
Capturing conversions in the moments that matter
Marketing calendars weren’t built for customers—they were built for marketers. But conversions happen in micro-moments: when intent spikes, curiosity peaks, or urgency sets in. So why are so many brands still blasting offers on a schedule instead of striking when the moment is right? The old "batch-and-blast" method has failed marketers, and only creates message fatigue for consumers. It’s time to ditch scheduled sends and tune in to signals.
Stage: Conversion
Strike a chord:
Why discount-driven “loyalty” is a trap and what to do instead
If your marketing strategy depends on discounts, let’s face it: you’re not building loyalty, you’re buying it (at the cost of shrinking margins and weaker brand trust). Brands chasing loyalty with constant discounts are stuck in a cycle, but the brands winning attention and repeat business aren’t the loudest—they’re the most relevant. What customers crave is personalized value that speaks to their needs.
Stage: Loyalty
Smarter, not louder:
The secret to post-purchase retention
Winning the first purchase is hard, but staying top-of-mind after? That’s where most brands lose the battle for attention. Once a customer makes a purchase, the default move is to keep pushing messages, but more touchpoints don’t mean more sales. Brands can loosen their grip on desperation-sending in order to retain and reactivate customers—all they have to do is listen.
Stage: Retention & reactivation
Find the rhythm:
Turning data into decisions that drive revenue
Marketers are sitting on a goldmine of customer data, but too often, it ends up buried in dashboards instead of fueling decisions. When insights sit idle, you miss moments, waste spend, and leave revenue on the table. The best brands don’t just collect data, they use it as a guide to make decisions, optimize fast, and double down on what works. It’s not about more data. It’s about knowing what to do with it.
Stage: Measurement and optimization
MEET THE HEADLINERS
Attend 3 sessions + post your takeaway on LinkedIn using #StayTunedSessions and tag Cordial for a chance to win this legendary Marshall Speaker!