As we move into the mid-funnel, this session focuses on keeping momentum with prospects who haven’t yet converted by delivering the right message at the right moment. Marketers fight so hard for that first click, yet 75% of consumers leave before making a purchase. Then comes the barrage of retargeting ads and reminder emails that treat every customer the same regardless of their nuanced behaviors. By the time brands turn scattered data into action, the moment is gone. Enter: Responsive journeys that adapt to real time signals. No lag, no stale segments, no lost momentum.

Stage: Consideration & nurture

We're at the decision point of the funnel—where timing is everything. This session is all about ditching rigid calendars and driving conversions by acting in real time. Marketing calendars weren’t built for customers—they were built for marketers. But conversions happen in micro-moments: when intent spikes, curiosity peaks, or urgency sets in. So why are so many brands still blasting offers on a schedule instead of striking when the moment is right? The old "batch-and-blast" method has failed marketers, and only creates message fatigue for consumers. It’s time to ditch scheduled sends and tune in to signals.

Stage: Conversion

In the post-purchase stage, many brands mistake repeat transactions for loyalty. This session reveals how to build lasting connections through trust, not discounts. If your marketing strategy depends on discounts, let’s face it: you’re not building loyalty, you’re buying it (at the cost of shrinking margins and weaker brand trust). Brands chasing loyalty with constant discounts are stuck in a cycle, but the brands winning attention and repeat business aren’t the loudest—they’re the most relevant. What customers crave is personalized value that speaks to their needs.

Stage: Loyalty

After the first conversion, the battle isn’t over. This session shows you how to strengthen retention by responding to behavior with timely, precise messaging. Winning the first purchase is hard, but staying top-of-mind after? That’s where most brands lose the battle for attention. Once a customer makes a purchase, the default move is to keep pushing messages, but more touchpoints don’t mean more sales. Brands can loosen their grip on desperation-sending in order to retain and reactivate customers—all they have to do is listen.

Stage: Retention & reactivation

As we close out the series, we’re focusing on one of the biggest missed opportunities in marketing: turning insights into action. Marketers are sitting on a goldmine of customer data, but too often, it ends up buried in dashboards instead of fueling decisions. When insights sit idle, you miss moments, waste spend, and leave revenue on the table. The best brands don’t just collect data, they use it as a guide to make decisions, optimize fast, and double down on what works. It’s not about more data. It’s about knowing what to do with it.

Stage: Measurement and optimization