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Platform Overview

Powered by our data platform to fuel richer customer engagement

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Cordial combines advanced data management with email, SMS, and mobile app marketing execution in one platform – helping brands easily use data to engage customers in more meaningful ways.

As a cross-channel marketing platform, we simplify your tech stack, streamline the campaign creation process, and increase customer engagement with our sophisticated approach to marketing personalization.

"Cordial is unbelievably flexible and an incredible partner. We’ve been able to achieve a deep level of personalization that simply wasn’t possible with our previous ESP making a huge impact on our business."

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Data Platform
Use all of your data to create more personal experiences for each customer

Collect all of your customer and business data from anywhere in your tech stack, and activate it for immediate use in our cross-channel messaging platform.

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Predictive Intelligence Data transformations & modeling
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Messaging Activation
Empower your teams to work better, faster, and smarter

Align your teams to create campaigns quickly with easy-to-use workflows that transform all of your data into personalized brand experiences.

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Advanced audience segmentation Dynamic content and templates Cross-channel orchestration
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Cross-Channel Experiences
Deliver a personal, unified experience across all channels

Use marketing automation to tailor messages or trigger campaigns to each person and channel at time of send.

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Email SMS Mobile app Web acquisition REST Channel
Example of using Cordial to send messages to users
“Cordial is the only platform we found that allows us to truly take advantage of all of our data. From our very first interaction with a user, we are able to send customized messages based on their interests. This increase in personalization has translated to a 12% increase in overall email revenue and 23% increase in overall email engagement since switching to Cordial.”

Lauren Purcell, Senior Marketing Manager, Ancient Nutrition

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Recommended resources

Cordial and Snowflake partnership logos

Cordial Enhances First-Party Data Capabilities on Snowflake Marketplace
SMS speech bubbles

5 new Cordial SMS and reporting features

Four signs you’ve outgrown your marketing platform
All resources

We’d love to meet your tech stack

Leverage our flexible data infrastructure to integrate with the tools you use to run your business. There’s no such thing as a black box here, so anything you put into Cordial, you can get out of Cordial.

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