Cordial is the cross-channel marketing and data platform for customer-obsessed brands. We feel it should be easier to send messages your customers love. Cordial lets you collect all of your data in one platform, use it to build audience segments, design messages, and orchestrate campaigns across email, SMS, and mobile app – ultimately creating better campaigns, faster.
Join incredible brands that trust Cordial to increase their customer engagement
See why “Cordial’s culture and current offering are its strongest assets,” according to The Forrester WaveTM: Email Marketing Service Providers, Q1 2022
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Complex content personalization
Within one email template, build countless personalized content blocks, creating a personalized experience for each subscriber.
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Price drop alerts
Let customers know an item they’ve been looking at now costs less. Send personalized price drop notifications to customers to increase conversions.
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Location-based recommendations
Use customer location data to showcase recommended products specific to that location.
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Order confirmation messages
Send order confirmation emails, track performance, and understand the revenue attributed to your transactional messages all from one cross-channel marketing platform.
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Predictive testing
Discover what gets your customers to convert. Test message journeys, the content you send, the personalization you show, or simply find the subject line that increases revenue.
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Browse abandonment
Respond to buying signals like category and product browsing, refine by frequency and recency, and engage with the most relevant offer.
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Subscriber acquistion
Customize the data you capture at time of acquisition. Serve unique discount codes, progressively profile users, and use the data you capture at signup.
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Exit-intent lightboxes
On exit intent, display a lightbox to local shoppers letting them know they can get free next-day delivery of ordered over a certain amount.
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Replenishment campaigns
Trigger relevant messages based on product purchase history and replenishment data.
Complete the look
Trigger post-purchase messages with products curated by designers, brand ambassadors and influencers.
Weather delay notifications
Weather can be unreliable, so make your post-purchase process proactive and reliable.
Customer spend cohorting
Assign monetary band attributes to contacts based on lifetime purchase history and product engagement.
Gifting reminders
Send your customers thoughtful reminders to gift again the following year with marketing automation. No more missing anniversaries!
Category affinity
Deliver relevant offers for customers’ top categories, scored on purchase frequency and relevancy together with browsing behaviors.
Customer propensity scoring
Track sale, price, markdown sensitivity, seasonal shoppers, and lapsed users to inform personalized content blocks across channels.
Loyalty reward certificates
Once a loyalty tier is reached, send reward certificates to mobile wallet and extend expiration date if unused.
Personalized newsletters
Web and app browsing, purchase history, and real-time events can all be used to personalize your newsletter content.
Surveys and polls
Create a custom poll, quiz, or survey. Capture the details and use the data to further segment your database.
Appointment reminders
Remind customers of upcoming events or appointments and surface relevant details they need to have on hand for their visit all in one message.
Influencer marketing
Send promotional messages and change the From Name to the influencer, and include curated content and products unique to the influencer.
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