Cordial in the news

Hot off the press—announcements, updates, partnerships, and more. For media or press inquiries, contact press@cordial.com.

December 1, 2023
Cordial Announces Support for AWS for Advertising & Marketing Initiative

Cordial's partnership with AWS will help teams access and activate first- and zero-party data to engage customers in highly personalized ways

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November 17, 2022
Cordial Ranked Fastest-Growing Company

With 328% revenue growth, Cordial named 398 fastest-growing company in North America on the 2022 Deloitte Technology Fast 500™.

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November 16, 2022
Cordial Ranked Number 398 Fastest-Growing Company

Cordial was named winner in the Deloitte Technology Fast 500™, a ranking of the fastest-growing companies in North America.

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August 25, 2022
Marketing Platform Cordial Cultivates Momentous Year

Cordial continues upward trajectory as a leader in the customer engagement industry with growth in customers, people, product, and award recognition.

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August 25, 2022
Cordial Celebrates Another Year of Growth

Cordial secures new customers, expands product offerings and integrations, and receives recognition as a top provider across marketing awards.

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August 25, 2022
Cordial Continues Upward Trajectory

In 2021, Cordial experienced 72% year-over-year growth and 118% net dollar retention. And in 2022, Cordial's momentum continues.

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August 19, 2022
Personalized experiences are hampered by old technology

Consumers want to know that brands aren't sending promotions because they want to sell something, they want to know that brands are sending information that aligns with their interests.

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August 10, 2022
Cordial Enhances Data Usage, Efficiency and Innovation for Marketers

With the enhanced integrations, Cordial helps brands streamline their data, driving greater access to first-party customer insights.

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August 10, 2022
Cordial Adds Integrations with Amperity, mParticle and Segment

Today Cordial is back in the news with integrations with CDPs Amperity, mParticle and Segment.

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August 9, 2022
Cordial Launches Strategic Integrations to Enhance Data Usage, Efficiency and Innovation for Marketers

Cordial launched a new bi-directional integration expansion with strategic data partners Amperity, mParticle, and Segment.

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August 8, 2022
SAAS: Growing B2C Platform Cordial Closes $50M Series C

Cordial is disrupting the B2C marketing industry – but, as their name suggests, in a nice way. The San Diego-based company recently closed a $50 million Series C.

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July 29, 2022
The Week’s 10 Biggest Funding Rounds: Cleerly Pumps Up Large Round; Carmot Leads Biotech’s Big Week

This weekly feature runs down the week’s top 10 funding rounds in the U.S.—learn about Cordial's latest series C funding.

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July 28, 2022
San Diego startup Cordial raises $50 million

San Diego’s Cordial, which has developed a digital marketing and real-time data management platform to help brands to reach customers, this week has raised $50 million in the third round of venture capital funding.

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July 26, 2022
Cordial Raises 50 Million in Series C Funding

Leading cross-channel platform Cordial has raised $50 million in Series C funding, bringing its total funding to $85 million.

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July 26, 2022
Cordial, which personalizes and automates cross-channel messaging campaigns, raises $50M

Cordial today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from new investor ABS Capital.

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July 26, 2022
Cordial brings in $50M

Cordial has raised a $50 million Series C. Based in San Diego, the company provides a cross-channel marketing and data management platform for brands such as Eddie Bauer and Boot Barn.

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July 26, 2022
Layoffs at VC Firms May Be a Hiring Opportunity for Their Corporate Counterparts

Corporate venture-capital firms might see more hiring opportunities ahead. Cordial has secured $50 million in Series C funding, led by NewSpring, bringing its total funding to date to $85 million.

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July 26, 2022
Tech M&A’s surprising acceleration despite a sputtering economy

Cordial announces they have secured $50M in Series C funding to help marketers transform customer engagement and drive personalized experiences for consumers

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July 26, 2022
Cordial raises $50M in Series C funding

Cordial today closed a $50 million Series C funding, which will be used to expand the company's global footprint, launch new platform features and nearly double headcount by the end of the year.

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July 26, 2022
Cordial Secures $50M in Series C Funding to Help Marketers Transform Customer Engagement

Cordial raised $50 million in a Series C venture round to drive personalized experiences for consumers. NewSpring led the round with new investor ABS Capital.

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July 26, 2022
Winners of the 2022 Sammys Announced by Business Intelligence Group

Today, the Business Intelligence Group announced Cordial as a winner in the 2022 Sales and Marketing Technology Awards program, also known as “The Sammys.” The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.

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July 25, 2022
Put Data at the Center of Your Customer Engagement Strategy

The customer journey now spans more channels than ever, with buying decisions rarely made in one place at one time. Marketers need to meet customers at every stage with one goal: offering the right message on the right channel at the right time to best cultivate relationships with potential customers.

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June 13, 2022
How Marketers Are Preparing for Google's Third-Party Cookie Phaseout

Over the past few years, consumers have become increasingly concerned with how companies use their data. The phaseout of third-party cookies will impact how some marketers acquire new customers, but it won't impact how marketers retain existing customers — which is why some will refocus their efforts.

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June 13, 2022
Brands Embrace Holistic Data to Improve CX

Personalization is the ultimate goal of a holistic approach to data management in 2022. According to Cordial, a leading cross-channel marketing provider, 70% of consumers say they would be willing to share more information with brands if they knew they would use it to improve their shopping experience. More than half of millennials (54%) say personalized offers and incentives keep them happy.

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May 24, 2022
Cordial uncovers heightened consumer expectations toward email, SMS, and mobile app messaging

Cordial draws from the voices of 2,000 consumers, providing insight into evolving personalization expectations, opportunities for growth, and innovations for marketers to better engage with their customers.

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May 25, 2022
Findings from Cordial's Report Uncover New Customer Expectations

Cordial today announces the findings from its new consumer study, revealing changes in customer engagement expectations.

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May 24, 2022
Cordial Report Showcases Importance of Personalization In New Era of Customer Engagement

Cordial, the cross-channel marketing platform for brands to communicate in personal, intelligent ways, today announces the findings from its new consumer study, revealing changes in customer engagement expectations.

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May 24, 2022
Consumers Say They're Not Getting Personalized Emails

Consumers love emails that are unique to them. But most aren’t getting them, judging by The New Era Of Customer Engagement, a study released by Cordial.

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May 19, 2022
Unveiling our first MarTech Intelligence Report on email marketing platforms

Introducing MarTech's new buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider.

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May 3, 2022
Cordial cites opportunities for retailers to go bigger with personalization

It is very easy for consumers to turn to Amazon for all of their back to school needs, so indie retailers need to shine in order to win them over. “Customers have perfected the art of online shopping, which means the market is only going to get more competitive, but there is opportunity for independent retailers, especially as customers prioritize more than just convenience,” Carrie Parker, SVP of Marketing at Cordial, said.

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April 25, 2022
Cordial Unlocks Unparalleled Personalization With Industry-First Data Offering

Cordial announces enhancements to its Enriched-contact Supplements, an industry-first capability for marketers that allows them to personalize messages based on data-rich insights about their customers.

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March 16, 2022
Cordial Receives Highest Score Possible in Campaign Orchestration Criterion in New Report

Cordial received the highest possible scores in the evaluation in the criteria of across product vision, content management, campaign orchestration, dynamic content, and data integration in The Forrester Wave™ : Email Marketing Service Providers, Q1 2022.

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March 16, 2022
Cross-channel marketing platform recognized among most significant email marketing service vendors

Cordial was evaluated in The Forrester Wave™: Email Marketing Service Providers, Q1 2022 against 24 criteria in three high-level categories: Current Offering, Strategy, and Market Presence, and recognized as a strong performer.

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February 21, 2022
Email Marketing is Meeting the Moment... and Poised to Transform Again

Email marketing is transforming in a big way, driven by three main factors: technology and platform advancements, privacy shifts, and the ever-higher bar being set for creating exceptional customer experiences across connected channels.

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December 9, 2021
Brands, Personalization, and the Future of Cross-Channel Marketing

Forbes sat down with Cordial CEO and co-founder, Jeremy Swift, to find out about how Cordial is helping brands create more meaningful connections with their customers.

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December 8, 2021
Mid-Week Recharge: Personalization & What's at Stake

During this webinar, we shared research on personalization in both outbound and inbound marketing—and shared how you can increase customer satisfaction to set the stage for growth in 2022.

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December 1, 2021
New Cross-Channel Data Tool Release by Cordial

Cordial's Architect allows brands to boost their personalization in email and other channels with automated data imports while providing speedier marketing activation based on machine learning.

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December 1, 2021
Cordial Releases Architect

Cordial releases architect. Architect allows marketers to create personalized marketing messages by automating data imports, improving data quality, using machine learning to automate messaging optimization, and building predictive models for customer engagement.

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November 29, 2021
Cordial Adds Marketing Exec Emily Culp to its Board

Cordial has named retail and omni-channel marketing exec Emily Culp to its board of directors.

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November 29, 2021
Black Friday Sales Dip Slightly, Still Strong

Black Friday Report: Cordial found that 45% of Gen Z shoppers, 36% of Millennial shoppers, and 22% of Gen X shoppers were flocking to online deals on both days, while just 10% of baby boomers were doing so.

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November 26, 2021
Expectations For Two Keys Days In The Holiday Retail Season, Black Friday And Cyber Monday

Cordial CEO and co-founder, Jeremy Swift, joined Jill Malandrino on Nasdaq TradeTalks to discuss expectations for two keys days in the holiday retail season, Black Friday and Cyber Monday.

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November 17, 2021
Bootstrapping to Exit, then do a VC Funded Venture: Cordial CEO Jeremy Swift

A very effective way to dance the entrepreneurial Waltz is to do a bootstrapped company first, sell it, and then do another with a more ambitious agenda. Jeremy’s journey is a great case study in this method.

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November 12, 2021
Betting on Black Friday

Contrary to what you may have heard, most consumers are not shopping early this year. They’re slow to start despite supply-chain worries according to a study from Cordial.

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November 11, 2021
Consumers May Not Be Starting Holiday Shopping Early After All

New survey data from Cordial challenges the conventional wisdom that consumers are shopping earlier this holiday season.

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November 4, 2021
The Disconnect Between Brand and Consumer Perception

Watch Nasdaq TradeTalks on-demand as Cordial's CEO and co-founder Jeremy Swift shares insights from our 2021 Cross-Channel Marketing study, highlighting the disconnect between brand and consumer perception.

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October 21, 2021
Marketing Veteran Emily Culp to Join Cordial Board

Cross-channel marketing platform Cordial has named Emily Culp, former CEO of Cover FX Skincare and CMO of Keds, to its board as its first outside director.

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October 20, 2021
This Holiday Season Play the Long Game with Email Marketing

As predicted, promotional email volume has skyrocketed this year as brands worked to retain and reengage customers because of pandemic-related shutdowns. Here is how to do right with email marketing this holiday season.

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October 11, 2021
Is personalization working? Wide disconnect between brand and consumer perceptions revealed.

New research from cross-channel marketing platform Cordial finds that, yes, marketers do think they’re doing a good job of incorporating personalization—but consumers tend to disagree.

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September 28, 2021
Obstacles to sending email and text messages with personalization

New research from Cordial shows what obstacles marketers are facing when it comes to sending emails and test messages with personalization.

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September 28, 2021
New Study from Cordial Finds Wide Disconnect Between Brands’ and Consumers’ Perceptions of Digital Marketing Personalization

Cordial, the leading cross-channel marketing platform, today released the findings of a new study at the CommerceNext IRL conference taking place at the Sheraton – Times Square, which found that brands are struggling to harness the promise of personalization—an issue that has serious implications for future sales and revenue at many leading retailers.

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September 28, 2021
Is Email Enough? Not Unless It's Personalized, Shoppers Say

According to research from Cordial, 50% marketers believe that most of the emails they have sent in the past six months have been personalized. But only 34% of shoppers agree.

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August 31, 2021
Cordial Now Available in AWS Marketplace

Cordial Becomes the First Cross-Channel Marketing Platform in the Digital Customer Experience Category in AWS Marketplace.

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July 13, 2021
‘Serious ramifications’: Why unshakeable gender stereotypes prevent men from taking paternity leave

Very important, but often not discussed in the workplace: paternal leave. Hear what Cordial’s CEO, Jeremy Swift, has to say about why it’s important and how Cordial encourages taking the time necessary: “It’s about establishing a more common workplace culture that families should come first.”

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July 2, 2021
Cordial sweetens data with hyper-personalization: CEO shares startup story

In this interview with SiliconANGLE & theCUBE, Cordial CEO and Co-founder Jeremy Swift shares why and how we've been able to build a product, company, and culture around being Cordial.

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June 22, 2021
250% in revenue growth with personalized cross-channel messaging; interview with CEO of Cordial, Jeremy Swift

Cordial CEO and founder, Jeremy Swift shares what it means to be personalized across each channel: "Personalization across channels is becoming increasingly important. That’s no secret. But the term is usually in reference to groups of customers at the same point in the journey or who share a qualifying demographic. It’s about segments, not so much the actual customer. It’s not intelligent."

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May 19, 2021
Cordial Appoints Rachel Bergman as Chief Revenue Officer

Rachel Bergman has joined the company as its first-ever Chief Revenue Officer. As CRO, Bergman will be responsible for the sales and client experience functions at Cordial, and play a pivotal role in leading the company through its next phase of growth and global expansion.

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April 29, 2021
Stylitics Partners with Cordial to Integrate Personalized Outfit Recommendations in Triggered Email Campaigns

Stylitics, the leading AI-powered visual merchandising and outfit recommendation platform, and Cordial, the intelligent cross-channel marketing platform, announced a partnership that allows retail and brand marketers to increase the engagement rate and performance of triggered email campaigns with the use of editorial-quality merchandise bundles and style recommendations.

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January 9, 2021
Cordial Achieves AWS Retail Competency Status

Cordial announced that it has achieved Amazon Web Services (AWS) Retail Competency status: “As an AWS Retail Competency Partner, we can deliver the highest level of service to our clients. Cordial collects, stores, and activates unlimited amounts of customer data—and our clients leverage that data to send individualized messages at an enterprise scale. None of this would be possible without the reliability and innovation of AWS.”

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July 14, 2020
Cordial Enhances Its Cross-Channel Platform With A Reimagined Mobile App Solution

Cordial has launched the next generation of its mobile app messaging technology, fully integrated into its cross-channel data and messaging platform. With Cordial’s new native iOS and Android software development kits (SDKs), agile marketers and developers can now send a better message in mobile, too.

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October 4, 2021
Carrie Parker Named Senior VP of Marketing at Cordial

San Diego-based Cordial, offering a cross-channel marketing platform for retail brands, has named Carrie Parker as senior vice president of marketing.

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May 13, 2020
Cordial Emerges as a Strong Performer in Email Marketing

Cordial has been named a Strong Performer in the May 2020 report “The Forrester Wave: Email Marketing Service Providers, Q2 2020” by Forrester Research, Inc., which evaluates the 13 most significant email marketing service providers. Cordial receives the highest scores possible in the criteria of Vision, Commercial Model, Campaign Orchestration, Personalization & Optimization, Implementation Services, and Strategy & Analytics Services.

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May 13, 2020
Report: Forrester lists top email marketing platforms

The 13 most significant email marketing providers have been identified by The Forrester Wave: Email Marketing Service Providers Q2 2020 report. The latest report nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce and Zeta Global as significant using a 23-criterion evaluation to score them for their B2C marketing offering.

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June 27, 2018
Cordial raises $15M for smarter emails and messaging

Cordial, a San Diego startup building what CEO Jeremy Swift described as a “truly next-generation platform” for email marketing, has raised $15 million in Series B funding.

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