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Over the past few years, consumers have become increasingly concerned with how companies use their data. The phaseout of third-party cookies will impact how some marketers acquire new customers, but it won't impact how marketers retain existing customers — which is why some will refocus their efforts.
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Personalization is the ultimate goal of a holistic approach to data management in 2022. According to Cordial, a leading cross-channel marketing provider, 70% of consumers say they would be willing to share more information with brands if they knew they would use it to improve their shopping experience. More than half of millennials (54%) say personalized offers and incentives keep them happy.
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Cordial draws from the voices of 2,000 consumers, providing insight into evolving personalization expectations, opportunities for growth, and innovations for marketers to better engage with their customers.
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Cordial today announces the findings from its new consumer study, revealing changes in customer engagement expectations.
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Cordial, the cross-channel marketing platform for brands to communicate in personal, intelligent ways, today announces the findings from its new consumer study, revealing changes in customer engagement expectations.
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Consumers love emails that are unique to them. But most aren’t getting them, judging by The New Era Of Customer Engagement, a study released by Cordial.
Read more Introducing MarTech's new buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider.
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It is very easy for consumers to turn to Amazon for all of their back to school needs, so indie retailers need to shine in order to win them over. “Customers have perfected the art of online shopping, which means the market is only going to get more competitive, but there is opportunity for independent retailers, especially as customers prioritize more than just convenience,” Carrie Parker, SVP of Marketing at Cordial, said.
Read the story Cordial announces enhancements to its Enriched-contact Supplements, an industry-first capability for marketers that allows them to personalize messages based on data-rich insights about their customers.
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Cordial received the highest possible scores in the evaluation in the criteria of across product vision, content management, campaign orchestration, dynamic content, and data integration in The Forrester Wave™ : Email Marketing Service Providers, Q1 2022.
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Cordial was evaluated in The Forrester Wave™: Email Marketing Service Providers, Q1 2022 against 24 criteria in three high-level categories: Current Offering, Strategy, and Market Presence, and recognized as a strong performer.
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Email marketing is transforming in a big way, driven by three main factors: technology and platform advancements, privacy shifts, and the ever-higher bar being set for creating exceptional customer experiences across connected channels.
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Forbes sat down with Cordial CEO and co-founder, Jeremy Swift, to find out about how Cordial is helping brands create more meaningful connections with their customers.
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During this webinar, we shared research on personalization in both outbound and inbound marketing—and shared how you can increase customer satisfaction to set the stage for growth in 2022.
Learn more Cordial's Architect allows brands to boost their personalization in email and other channels with automated data imports while providing speedier marketing activation based on machine learning.
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Cordial releases architect. Architect allows marketers to create personalized marketing messages by automating data imports, improving data quality, using machine learning to automate messaging optimization, and building predictive models for customer engagement.
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Cordial has named retail and omni-channel marketing exec Emily Culp to its board of directors.
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Black Friday Report: Cordial found that 45% of Gen Z shoppers, 36% of Millennial shoppers, and 22% of Gen X shoppers were flocking to online deals on both days, while just 10% of baby boomers were doing so.
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Cordial CEO and co-founder, Jeremy Swift, joined Jill Malandrino on Nasdaq TradeTalks to discuss expectations for two keys days in the holiday retail season, Black Friday and Cyber Monday.
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A very effective way to dance the entrepreneurial Waltz is to do a bootstrapped company first, sell it, and then do another with a more ambitious agenda. Jeremy’s journey is a great case study in this method.
Read more Contrary to what you may have heard, most consumers are not shopping early this year. They’re slow to start despite supply-chain worries according to a study from Cordial.
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New survey data from Cordial challenges the conventional wisdom that consumers are shopping earlier this holiday season.
Read more Watch Nasdaq TradeTalks on-demand as Cordial's CEO and co-founder Jeremy Swift shares insights from our 2021 Cross-Channel Marketing study, highlighting the disconnect between brand and consumer perception.
Watch Cross-channel marketing platform Cordial has named Emily Culp, former CEO of Cover FX Skincare and CMO of Keds, to its board as its first outside director.
Read more As predicted, promotional email volume has skyrocketed this year as brands worked to retain and reengage customers because of pandemic-related shutdowns. Here is how to do right with email marketing this holiday season.
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New research from cross-channel marketing platform Cordial finds that, yes, marketers do think they’re doing a good job of incorporating personalization—but consumers tend to disagree.
Read more New research from Cordial shows what obstacles marketers are facing when it comes to sending emails and test messages with personalization.
See more Cordial, the leading cross-channel marketing platform, today released the findings of a new study at the CommerceNext IRL conference taking place at the Sheraton – Times Square, which found that brands are struggling to harness the promise of personalization—an issue that has serious implications for future sales and revenue at many leading retailers.
Read more According to research from Cordial, 50% marketers believe that most of the emails they have sent in the past six months have been personalized. But only 34% of shoppers agree.
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Cordial Becomes the First Cross-Channel Marketing Platform in the Digital Customer Experience Category in AWS Marketplace.
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Very important, but often not discussed in the workplace: paternal leave. Hear what Cordial’s CEO, Jeremy Swift, has to say about why it’s important and how Cordial encourages taking the time necessary: “It’s about establishing a more common workplace culture that families should come first.”
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In this interview with SiliconANGLE & theCUBE, Cordial CEO and Co-founder Jeremy Swift shares why and how we've been able to build a product, company, and culture around being Cordial.
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Cordial CEO and founder, Jeremy Swift shares what it means to be personalized across each channel: "Personalization across channels is becoming increasingly important. That’s no secret. But the term is usually in reference to groups of customers at the same point in the journey or who share a qualifying demographic. It’s about segments, not so much the actual customer. It’s not intelligent."
Read more Rachel Bergman has joined the company as its first-ever Chief Revenue Officer. As CRO, Bergman will be responsible for the sales and client experience functions at Cordial, and play a pivotal role in leading the company through its next phase of growth and global expansion.
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Stylitics, the leading AI-powered visual merchandising and outfit recommendation platform, and Cordial, the intelligent cross-channel marketing platform, announced a partnership that allows retail and brand marketers to increase the engagement rate and performance of triggered email campaigns with the use of editorial-quality merchandise bundles and style recommendations.
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Cordial announced that it has achieved Amazon Web Services (AWS) Retail Competency status: “As an AWS Retail Competency Partner, we can deliver the highest level of service to our clients. Cordial collects, stores, and activates unlimited amounts of customer data—and our clients leverage that data to send individualized messages at an enterprise scale. None of this would be possible without the reliability and innovation of AWS.”
Read more Cordial has launched the next generation of its mobile app messaging technology, fully integrated into its cross-channel data and messaging platform. With Cordial’s new native iOS and Android software development kits (SDKs), agile marketers and developers can now send a better message in mobile, too.
Read more San Diego-based Cordial, offering a cross-channel marketing platform for retail brands, has named Carrie Parker as senior vice president of marketing.
Read more Cordial has been named a Strong Performer in the May 2020 report “The Forrester Wave: Email Marketing Service Providers, Q2 2020” by Forrester Research, Inc., which evaluates the 13 most significant email marketing service providers. Cordial receives the highest scores possible in the criteria of Vision, Commercial Model, Campaign Orchestration, Personalization & Optimization, Implementation Services, and Strategy & Analytics Services.
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The 13 most significant email marketing providers have been identified by The Forrester Wave: Email Marketing Service Providers Q2 2020 report. The latest report nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce and Zeta Global as significant using a 23-criterion evaluation to score them for their B2C marketing offering.
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Cordial, a San Diego startup building what CEO Jeremy Swift described as a “truly next-generation platform” for email marketing, has raised $15 million in Series B funding.
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