Pressroom

Cordial in the news

Hot off the press—announcements, updates, partnerships, and more.

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December 9, 2021
Brands, Personalization, and the Future of Cross-Channel Marketing

Forbes sat down with Cordial CEO and co-founder, Jeremy Swift, to find out about how Cordial is helping brands create more meaningful connections with their customers.

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December 8, 2021
Mid-Week Recharge: Personalization & What's at Stake

During this webinar, we shared research on personalization in both outbound and inbound marketing—and shared how you can increase customer satisfaction to set the stage for growth in 2022.

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December 1, 2021
New Cross-Channel Data Tool Release by Cordial

Cordial's Architect allows brands to boost their personalization in email and other channels with automated data imports while providing speedier marketing activation based on machine learning.

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December 1, 2021
Cordial Releases Architect

Cordial releases architect. Architect allows marketers to create personalized marketing messages by automating data imports, improving data quality, using machine learning to automate messaging optimization, and building predictive models for customer engagement.

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November 29, 2021
Cordial Adds Marketing Exec Emily Culp to its Board

Cordial has named retail and omni-channel marketing exec Emily Culp to its board of directors.

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November 29, 2021
Black Friday Sales Dip Slightly, Still Strong

Black Friday Report: Cordial found that 45% of Gen Z shoppers, 36% of Millennial shoppers, and 22% of Gen X shoppers were flocking to online deals on both days, while just 10% of baby boomers were doing so.

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November 26, 2021
Expectations For Two Keys Days In The Holiday Retail Season, Black Friday And Cyber Monday

Cordial CEO and co-founder, Jeremy Swift, joined Jill Malandrino on Nasdaq TradeTalks to discuss expectations for two keys days in the holiday retail season, Black Friday and Cyber Monday.

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November 17, 2021
Bootstrapping to Exit, then do a VC Funded Venture: Cordial CEO Jeremy Swift

A very effective way to dance the entrepreneurial Waltz is to do a bootstrapped company first, sell it, and then do another with a more ambitious agenda. Jeremy’s journey is a great case study in this method.

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November 12, 2021
Betting on Black Friday

Contrary to what you may have heard, most consumers are not shopping early this year. They’re slow to start despite supply-chain worries according to a study from Cordial.

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November 11, 2021
Consumers May Not Be Starting Holiday Shopping Early After All

New survey data from Cordial challenges the conventional wisdom that consumers are shopping earlier this holiday season.

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November 4, 2021
The Disconnect Between Brand and Consumer Perception

Watch Nasdaq TradeTalks on-demand as Cordial's CEO and co-founder Jeremy Swift shares insights from our 2021 Cross-Channel Marketing study, highlighting the disconnect between brand and consumer perception.

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October 21, 2021
Marketing Veteran Emily Culp to Join Cordial Board

Cross-channel marketing platform Cordial has named Emily Culp, former CEO of Cover FX Skincare and CMO of Keds, to its board as its first outside director.

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October 20, 2021
This Holiday Season Play the Long Game with Email Marketing

As predicted, promotional email volume has skyrocketed this year as brands worked to retain and reengage customers because of pandemic-related shutdowns. Here is how to do right with email marketing this holiday season.

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October 11, 2021
Is personalization working? Wide disconnect between brand and consumer perceptions revealed.

New research from cross-channel marketing platform Cordial finds that, yes, marketers do think they’re doing a good job of incorporating personalization—but consumers tend to disagree.

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October 4, 2021
Carrie Parker Named Senior VP of Marketing at Cordial

San Diego-based Cordial, offering a cross-channel marketing platform for retail brands, has named Carrie Parker as senior vice president of marketing.

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September 28, 2021
Obstacles to sending email and text messages with personalization

New research from Cordial shows what obstacles marketers are facing when it comes to sending emails and test messages with personalization.

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September 28, 2021
New Study from Cordial Finds Wide Disconnect Between Brands’ and Consumers’ Perceptions of Digital Marketing Personalization

Cordial, the leading cross-channel marketing platform, today released the findings of a new study at the CommerceNext IRL conference taking place at the Sheraton – Times Square, which found that brands are struggling to harness the promise of personalization—an issue that has serious implications for future sales and revenue at many leading retailers.

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September 28, 2021
Is Email Enough? Not Unless It's Personalized, Shoppers Say

According to research from Cordial, 50% marketers believe that most of the emails they have sent in the past six months have been personalized. But only 34% of shoppers agree.

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August 31, 2021
Cordial Now Available in AWS Marketplace

Cordial Becomes the First Cross-Channel Marketing Platform in the Digital Customer Experience Category in AWS Marketplace.

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July 13, 2021
‘Serious ramifications’: Why unshakeable gender stereotypes prevent men from taking paternity leave

Very important, but often not discussed in the workplace: paternal leave. Hear what Cordial’s CEO, Jeremy Swift, has to say about why it’s important and how Cordial encourages taking the time necessary: “It’s about establishing a more common workplace culture that families should come first.”

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July 2, 2021
Cordial sweetens data with hyper-personalization: CEO shares startup story

In this interview with SiliconANGLE & theCUBE, Cordial CEO and Co-founder Jeremy Swift shares why and how we've been able to build a product, company, and culture around being Cordial.

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June 22, 2021
250% in revenue growth with personalized cross-channel messaging; interview with CEO of Cordial, Jeremy Swift

Cordial CEO and founder, Jeremy Swift shares what it means to be personalized across each channel: "Personalization across channels is becoming increasingly important. That’s no secret. But the term is usually in reference to groups of customers at the same point in the journey or who share a qualifying demographic. It’s about segments, not so much the actual customer. It’s not intelligent."

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May 19, 2021
Cordial Appoints Rachel Bergman as Chief Revenue Officer

Rachel Bergman has joined the company as its first-ever Chief Revenue Officer. As CRO, Bergman will be responsible for the sales and client experience functions at Cordial, and play a pivotal role in leading the company through its next phase of growth and global expansion.

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April 29, 2021
Stylitics Partners with Cordial to Integrate Personalized Outfit Recommendations in Triggered Email Campaigns

Stylitics, the leading AI-powered visual merchandising and outfit recommendation platform, and Cordial, the intelligent cross-channel marketing platform, announced a partnership that allows retail and brand marketers to increase the engagement rate and performance of triggered email campaigns with the use of editorial-quality merchandise bundles and style recommendations.

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February 25, 2021
Cordial adds Salesforce Commerce Cloud to its robust list of integrations for retailers

Cordial announces the launch of a new integration with Salesforce Commerce Cloud supporting its goal to empower brands to send a better message to their customers.

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January 9, 2021
Cordial Achieves AWS Retail Competency Status

Cordial announced that it has achieved Amazon Web Services (AWS) Retail Competency status: “As an AWS Retail Competency Partner, we can deliver the highest level of service to our clients. Cordial collects, stores, and activates unlimited amounts of customer data—and our clients leverage that data to send individualized messages at an enterprise scale. None of this would be possible without the reliability and innovation of AWS.”

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July 14, 2020
Cordial Enhances Its Cross-Channel Platform With A Reimagined Mobile App Solution

Cordial has launched the next generation of its mobile app messaging technology, fully integrated into its cross-channel data and messaging platform. With Cordial’s new native iOS and Android software development kits (SDKs), agile marketers and developers can now send a better message in mobile, too.

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July 14, 2020
Cordial Enhances Its Cross-Channel Platform With A Reimagined Mobile App Solution

“Marketers have been asking for more from their mobile messaging solutions. Enterprises want to take advantage of the same data, personalization, and agile marketing workflows in one platform,” notes Benjamin Dorr, COO at Cordial. “The approach to mobile app messaging not only needed improvement but a complete reimagination.”

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May 13, 2020
Cordial Emerges as a Strong Performer in Email Marketing

Cordial has been named a Strong Performer in the May 2020 report “The Forrester Wave: Email Marketing Service Providers, Q2 2020” by Forrester Research, Inc., which evaluates the 13 most significant email marketing service providers. Cordial receives the highest scores possible in the criteria of Vision, Commercial Model, Campaign Orchestration, Personalization & Optimization, Implementation Services, and Strategy & Analytics Services.

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May 13, 2020
Report: Forrester lists top email marketing platforms

The 13 most significant email marketing providers have been identified by The Forrester Wave: Email Marketing Service Providers Q2 2020 report. The latest report nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce and Zeta Global as significant using a 23-criterion evaluation to score them for their B2C marketing offering.

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May 12, 2020
Cordial Emerges as a Strong Performer in Email Marketing by Independent Research Firm

Latest report reveals research firm’s top 13 email marketing service providers. The latest report nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce and Zeta Global as significant using a 23-criterion evaluation to score them for their B2C marketing offering.

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June 27, 2018
Cordial raises $15M for smarter emails and messaging

Cordial, a San Diego startup building what CEO Jeremy Swift described as a “truly next-generation platform” for email marketing, has raised $15 million in Series B funding.

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