We build technology to help brands send a better message.

Cordial empowers marketing teams to create personal relationships with every customer. Our vision is to build technology for teams to communicate cordially—delivering messages that are personal, relevant, and intelligent.

#becordial logo

Why Cordial?

We chose the name Cordial for a number of reasons. Cordial was first inspired by a popular children’s movie where the nanny magically creates three personalized flavors of medicine from the same bottle—strawberry, lime cordial, and rum punch. But we quickly realized this would become the pillar for our culture, too. Our team operates with a degree of kindness, authenticity, respect, and accountability that you’d learn to expect from a company called Cordial.

We’re just getting started

Our founders set out in 2014 to build Cordial to be both marketer-friendly and technologically future-proof. Our team, now 100 strong across the US and Europe, continues to build upon that framework to empower teams of all sizes to communicate cordially.

  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
Cordial founders
Rum punch, or lime cordial?


Our founders set out to build Cordial to be both marketer-friendly and technologically future-proof.

We hired our first employee, Daniel Smith, as “employee #1”. Daniel set out to build the best multi-tenant SaaS architecture in any space—one that efficiently shares resources and gives our clients the most performance possible.

Cordial team
First clients, first emails


Daily Insight Group signs agreement to partner with us to send personalized emails, and continues to partner with us to this day.

Our first clients send the first commercial email messages, officially launching Cordial Email.

It’s time to fly


Our founding team graduated from R/GA’s Connected Commerce Accelerator. We had the opportunity to partner with and learn from global leaders in the commerce space, and were given access to the team at Westfield Labs—one of the leading experts in the convergence of digital shopping and physical retail.

Team Cordial
Fuel for growth


We raised $6M in Series A funding, led by Upfront Ventures. High Alpha also participated in the round.


Our international product & engineering team met up in Lisbon, Portugal for a week-long hackathon as part of our first-ever Dev Summit. Over the years, our Dev summit will take us to Gran Canaria and Bali, too!

Ready for blast-off


We raised $15M in Series B funding, led by Peakspan. Upfront Ventures and High Alpha also participated in the round.


We won 1st place for small businesses and was named one of San Diego’s Best Places to Work.

Conferences and communities


We held our first client conference, Bespoke 19, in sunny San Diego. Clients and future clients joined us for networking, learning, and product sneak peeks over two days. Who can forget the branded coconuts?


We created our philanthropy program, Cordial Cares, to ensure we are as cordial to our communities in need as we are to one another.

See you on Zoom!


The wrap-up of our annual TKO (team kick-off) was met by COVID-19 and a pivot to working from home. Our team gracefully navigated through the early stages of the pandemic and made time for holiday celebrations, like St. Patrick’s Day!


We were named a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q2 2020 report.

Meet our leadership team

Jeremy Swift Headshot

Jeremy Swift

Founder and CEO

Adam Gillespie Headshot

Adam Gillespie

Co-Founder and CTO

Benjamin Dorr Headshot

Benjamin Dorr


Rachel Bergman Headshot

Rachel Bergman


Carrie Parker Headshot

Carrie Parker

SVP, Marketing

Chris McGreal Headshot

Chris McGreal

Co-Founder and Product Owner

Meghan Walneuski Headshot

Meghan Walneuski

VP, People & Culture

Our Investors