• Marketing Strategy

5 unexpected ways tariffs are affecting retailers (and 10 actions you can take next week)

The retail landscape is experiencing significant disruption as new tariffs reshape business strategies across the industry. We surveyed retail marketing leaders to understand these impacts and discovered surprising shifts in how companies are responding. Beyond the expected price increases, retailers are making fundamental changes to their marketing approaches and operational priorities.

YOU’LL LEARN:

• Unexpected ways tariffs are affecting retailers
• Steps to help you adapt your marketing strategy to the changing landscape
• How to win the battle for attention in the tariff era