Messaging Channels / SMS

Interact through personalized SMS marketing

Create impactful touch points on your customer’s most personal device. Trigger timely SMS messages based on customer events or behaviors, connect SMS campaigns with other messaging channels, and reach your customers with targeted, personal communication.

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Example of SMS campaigns that can be sent using Cordial
Send hyper-personalized text messages to your customers when it’s most convenient for them, based on behavior, data, events, or feedback

The Cordial Data Platform unifies everything you know about a customer—purchases, attributes, behaviors—into a single profile, with multiple contact identifiers. And, since Cordial can track in real-time how a customer is engaging across channels, every SMS touch point is relevant and personal.

Streamline cross-channel campaign management with one orchestration UI

Gone are the days of single channel marketing strategies, and SMS is a crucial piece to any cross-channel marketing puzzle. Cordial’s Cross-channel Orchestration Builder levels-up your SMS efforts and lets you build a customized customer journey that doesn’t treat SMS as an afterthought.

Grow your SMS subscribers and avoid the dreaded opt out

With sky-high engagement rates, SMS opt-outs are ones to be feared. Embrace the channel but don’t abuse your customers preferences. Grow your SMS subscribers using web forms, email, or mobile app messages, and stay compliant with our turnkey double opt-in process and automatic suppression of opt-outs. Use different keywords for opt in to manage new subscribers, such as the keyword “rewards” for updates about rewards points. Easily customize keywords in our simple interface.

Enhance your loyalty or rewards program and drive conversion

Use Cordial SMS to send unique coupon codes, promotions, and gift certificates via SMS that can be easily added to a mobile wallet. As soon as a customer provides their double opt-in, trigger an automated SMS message personalized with their loyalty number and unique coupon code. When customers are ready to complete a purchase, you can remind them to use their coupons in their mobile wallet as they checkout. This creates an intuitive and cohesive experience for your customer as they navigate your site or app using their smartphone.

Built for enterprise SMS marketing

Cordial clients each use their own dedicated shortcode to send SMS messages. As more and more carriers have started to prohibit the use of shared shortcodes, we’re setting our clients up for long-term success by walking them through the process of selecting a shortcode and submitting it to the carriers for approval from the beginning. And, with multi-program support, your SMS marketing grows as your brand grows.

SMS reporting & analytics

With the Cordial SMS link shortener, our clients are able to track clicks on links inside SMS messages along with any revenue generated from those clicks. Reporting is provided at the individual message level and rolled up to the main Cordial dashboard allowing you to see SMS message performance right alongside your email performance.

Eddie Bauer Logo

"Being able to build & deploy text messages for our loyalty program adds to the success of our overall marketing efforts, with exceptional ROI. Cordial’s SMS feature is incredibly flexible and intuitive - we can leverage it in batch or automation, as a true cross-channel option. Even better, we can track conversion and revenue to the channel! "

Ashleigh Green, Retention Marketing Specialist, Eddie Bauer

Ways Cordial clients are using SMS to connect with their customers

Promotional SMS

Daily deals, community updates, surveys and polls, new releases, SMS marketing, special events, localized discounts and offers

Triggered SMS

Browse, product, and cart abandonment, alerts & notifications, loyalty program updates, AutoResponder, replenishment reminders, welcome messages, wallet-ready mobile gift certificates

Transactional SMS

Delivery confirmation, appointment scheduling, order confirmation, 2-factor authentication, reminders, password reset

We’re Cordial for a reason—we’d love to meet your tech stack

Leverage our flexible data infrastructure to integrate with the tools you use to run your business. There’s no such thing as a black box here, so anything you put into Cordial, you can get out of Cordial.

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