How the #1 digital-native intimate apparel brand is transforming the shopping experience across SMS, email, and mobile app.
Adore Me’s mission is to support every woman to celebrate her best self—because every woman deserves to feel loved, respected, and happy in her own skin. Whether our intimates are worn for yourself or shown off for someone special, our goal is to support your happiest self—from the inside and the outside, or however you like to express yourself to the world. By offering hundreds of styles across bras & panties, lingerie, sleepwear, loungewear, swimwear & more in your size, we celebrate whatever you like to wear to make you feel your best.
Adore MeAdore Me, the number one digital-native growth brand in intimate apparel, has revolutionized the industry with its innovative use of technology, inclusivity, and customer-centric approach. The brand’s journey is marked by milestones that set it apart in the industry: with a team of over 100 engineers and two owned fulfillment centers, Adore Me has the infrastructure to deliver exceptional service. And as the first lingerie brand to offer extended sizing in 2013, they have demonstrated their commitment to inclusivity, with over 33% of sales coming from plus-size offerings.
With a commitment to offering high-quality, affordable, and diverse products, Adore Me has carved out a unique space in the market. However, like many ambitious brands, they faced the challenge of refining their digital marketing strategy to deliver even more personalized and efficient customer experiences.
Despite their success, Adore Me encountered obstacles in executing their digital marketing programs. Their marketing tools were scattered across multiple platforms, which led to inefficiencies and limited their ability to deliver highly personalized messages. It was crucial for Adore Me to find a partner capable of supporting their growth with a strong data infrastructure and enterprise-level support team.
Adore Me found the perfect partner in Cordial. With Cordial’s platform, Adore Me could easily import and action on their data in an agile way. The platform’s flexibility allowed non-technical team members to effectively test new use cases, automate cross-channel messages, and make more sophisticated product recommendations. Most importantly, they found Cordial to be a partner they can grow with by committing to the needs of their customers and continuous improvement.
Here are just some of the ways that Adore Me is currently using Cordial to transform the shopping experience for their customers:
Adore Me uses Cordial’s Sculpt Message Builder to build emails with personalized product grids. Adore Me built several automation strategies in Cordial that leverage this personalized product grid to make timely, data-driven product recommendations. The product grid has driven a strong response, generating a 4x increase in click rates, by showing customers products that are in stock, in their size, and in their preferred styles.
Using SMS, mobile app, and email channels, Adore Me orchestrates a cohesive messaging strategy to automatically target customers who left a browsing session or items in their carts. Adore Me delivers timely and personalized content to these key customers in their preferred channels to accelerate purchase. Customers either receive an email, an email + SMS, or an email + mobile app push notification, depending on their subscription status.
Here’s an example of Adore Me’s timing and segmentation, prioritizing the SMS channel:
Here’s an example of Adore Me’s timing and segmentation:
Adore Me retargets customers who have browsed specific product categories or added items to their wishlist, enhancing their shopping experience with personalized content and encouraging customers to purchase. Adore Me shows customers they’re learning about what they love and nurturing a lasting connection.
Category retargeting
Here are ideas you could implement based on Adore Me’s retargeting strategy:
Here’s an example of Adore Me’s timing and segmentation:
The results of the Cordial partnership have been transformative for Adore Me. They achieved improved operational efficiency, refined personalization, and a cohesive cross-channel messaging strategy. The team mastered Cordial’s platform and became more confident in the content of their messages. Through sophisticated product recommendations, they’ve enhanced their customers’ shopping experience.