Cordial is a leader in the Forrester Wave™: EMSPs | Cordial
[Report] Cordial named “Leader” in The Forrester Wave™: Email Marketing Service Providers, Q1 2026.
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Top EMSPs, Evaluated in the Forrester Wave™

The Forrester Wave™: Email Marketing Service Providers, Q1 2026 is your essential guide to 12 email marketing providers that matter most and how they stack up. Get free access to the full report and discover why Cordial was named a Leader.

TLDR
  • "AN EXTENSION OF OUR TEAM"
  • HIGHEST POSSIBLE SCORE IN 10 CRITERIA
  • A GREAT FIT FOR CROSS-CHANNEL RETAILERS

By the numbers

“Cordial is a great fit for cross-channel retailers that are reasonably comfortable with marketing technology and want to activate large, disparate data sets into highly customized communications.”

The Forrester Wave™: EMSPs, Q1 2026

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400M

AI/ML contact-level predictions made daily

30%

of R&D
invested
in AI

620

features released in 2025

90%+

customer retention rate

wave graphic
Named a Leader

"References relish the fact that they can Slack and text not just with their client support team but also with Cordial executives. One customer calls it 'an extension of our team.'"

The Forrester Wave™: Email Marketing Service Providers, Q1 2026

Cordial received the highest possible scores in ten criteria

5/5 scores in identity resolution, dynamic messaging, and more

Ratings

Identity Resolution: Continuous cross-channel identity matching with unstructured data support 5.0

Queries & Segmentation: Real-time segments returned in seconds via natural language 5.0

Dynamic Messaging: AI-driven 1:1 message streams beyond rules-based personalization 5.0

Content Management: Innovative content reuse with metadata and performance monitoring 5.0

Consumer Privacy: Multiple tools aligning consent with regulatory requirements 5.0

Regulatory Compliance: Predictive violation detection with automated compliance enforcement 5.0

Data Governance: AI-powered compliance checks with role-based permissions 5.0

Agency Services: Full-spectrum professional services used by most customers 5.0

Pricing Flexibility and Transparency: All functionality included at every pricing tier 5.0

Roadmap: Customer co-created innovation with significant R&D investment 5.0

Cordial

5.0

5.0

5.0

5.0

5.0

5.0

5.0

5.0

5.0

5.0

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