Create audience segments based on real-time data to ensure messages reflect recent customer behavior all the way up to the time of send.Request a demo
Create audience segments based on myriad rule sets and filters and watch your audience dynamically change, from initial build all the way up to the time of send—ensuring messages reflect real-time customer behavior. Never worry about using a stale list again!
Combine multiple data sources to create complex rules and rule sets using contact attributes, purchase activities, custom events, list memberships, and more. Cordial’s flexible data structure allows you to quickly access each data source for on the fly audience sizing to give you deeper insight to your customers. For example, quickly get a count of how many customers purchased your promoted product after opening any email in the last seven days. Even if your subscriber count is in the millions, Kaleidoscope can answer these questions for you in the blink of an eye.
Once created, audiences can be used across Cordial for campaign segmentation, triggered campaigns, analytics, and monitoring trends over time. With our Google Ads and Facebook integrations, connect with your customers wherever they are when they are ready to buy.
The Forrester Wave™: EMSPs, Q2 2020, cites how Cordial “ingests and stores an unlimited amount of any type of data and returns queries off of hundreds of millions of attributes in subseconds.” It’s all true—our data infrastructure opens up boundless possibilities for your marketing team.
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"Scaling our email program is our primary objective but the platform has given us more customer behavior tracking than we know what to do with. The potential for personalization is limitless."
Michael D Markum, Chief Marketing Officer, Beauty Bakerie
Customize reusable content blocks and start building messages in minutes without ongoing technical support.See how it works
Connect campaigns, channels, data, and insights to design a unique experience for each customer.See how it works