Cordial seamlessly connects to Segment as your established CDP, so you can get the most out of all your data. With our bi-directional integration, you can easily stream all of your data in and out of Cordial in real time. Segment and Cordial help you unlock the power of your real-time data to create more personal experiences with your customers and maximize the ROI of every message sent
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify, and connect their first-party to over 200 marketing, analytics, and data warehouse tools.
Cordial streams Segment event data related to sending, receiving and engaging with messages across channels.
Cordial’s event data includes supporting metadata and contact identifiers to help Segment create a more holistic view of your customer.
Segment streams Cordial contact, behavioral and ecommerce event data from brand properties, as well as provides Personas and profile enrichment.
Cordial uses Segment’s data – combined with other business data – to build compelling messaging faster and create more meaningful 1:1 engagement across channels.