Find the rhythm: Turning data into decisions that drive revenue

Marketers are sitting on a goldmine of customer data, but too often, it ends up buried in dashboards instead of fueling decisions. When insights sit idle, you miss moments, waste spend, and leave revenue on the table. The best brands don’t just collect data, they use it as a guide to make decisions, optimize fast, and double down on what works. It’s not about more data. It’s about knowing what to do with it. In this session, discover which metrics matter (and which ones waste your time) and how to leverage real-time analytics in your workflows to optimize campaigns instantly.

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