Mind reading for retailers: Rack Room Shoes’ secret to capturing attention

Consumers are tuning out and starting to evolve beyond traditional engagement entirely. The secret to capturing their attention isn’t about volume or frequency, but about anticipating their wants and needs. This keynote session from CommerceNext Growth Show 2025 with Julien Sauvage (CMO, Cordial) and Molly Hartney (Chief Digital Officer, Rack Room Shoes) reveals how Rack Room Shoes is winning the battle for attention by using AI to decode invisible signals that precede purchase decisions, and creating moments that feel coincidental yet drive remarkable loyalty. Learn how you can leverage behavioral patterns and emotional insights to turn fragmented data into meaningful, revenue-generating relationships that keep customers coming back.

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