Rethinking the Marketing Org for an AI-Native World

In episode 4 of Stay Tuned: Seekers & Disruptors, Rob Garf and Dave Finnegan are joined by Dr. Janet Sherlock, founder of Org.Works and co-author with Cordial of Designing the AI-Native Marketing Organization. Recorded live at the Explorers Club in New York, the conversation gets at the question most marketing leaders are quietly stuck on: not which AI tools to buy, but how to redesign the org around them. Janet brings the research behind it, drawn from retail marketing executives, on where teams are actually restructuring, which roles are changing shape, and why the orgs pulling ahead are rethinking how work moves rather than bolting AI onto the way things already run. If the last episode was about where original ideas come from, this one is about building a team that can act on them.

Cordial
Send a better message.