Exceptional Retail Experiences: Seamless Stores
Lauren Morr
SVP, Digital Engineering & Architecture, Abercrombie & Fitch Co.
Omnichannel customers shop nearly two times more often than single-channel shoppers, making it imperative for retailers to provide them with a seamless, unified experience. There are two critical components to delivering on this promise—creating an experience that's frictionless, as well as continuous. With the majority of retail transactions in the U.S. still taking place in person, stores play a key role in delighting consumers. In this session, three retail leaders will share the technologies and strategies they’re using to create seamless store experiences that charm and captivate customers, and connect their journey across channels.
