Return to All Resources Harnessing the power of data shape: How Cordial powers human understanding at scale 1 Minute Read AI Data Recommended for you Cordial enhances first-party data capabilities on Snowflake Marketplace How to use data to strike the right promotional tone with your customers What are the differences between zero-, first-, second-, and third-party data? Anthony ChiulliDirector of Product Marketing Data is often referred to as the new oil. But it’s not just about the volume of data, it’s about the adaptability that allows you to truly understand your customers. In this session from MediaPost’s Email Insider Summit, Anthony Chiulli, our Director of Product Marketing, will explore how Cordial is harnessing the power of data shape and AI to power Human Understanding at scale. Learn how Cordial’s flexible data platform allows it to process and analyze a wide variety of data shapes, enabling a more comprehensive and nuanced understanding of each customer. Discover how Cordial is leading the way in the future of AI-driven marketing. Our best content to your inbox, every month Picked For You Ebook Blueprint for Complex Customer Activation Article 100+ customer loyalty and rewards program stats In March 2023, Cordial conducted surveys with U.S. consumers and B2C marketers about customer loyalty… Future-thinking brands choose Cordial to drive record-level customer engagement and revenue growth Get a demo