Agile User Interfaces
Empower your teams to work better, faster, and smarter
Bring more campaigns to market, accelerate time to value, and create deeply personal experiences for your customers
Our agile UIs are designed to keep pace with your business—and your customers.
Agile user interfaces allow technologists and marketing teams to work better, faster, smarter together with workflow tools like Sculpt, our state-of-the-art CMS (think “headless” and more), Podium, our visual orchestration builder, and Kaleidoscope, our instant audience segmentation tool. Instead of using multiple platforms to build, test, experiment, and deploy communications, you can create sophisticated, personal messages from a single platform.
Sculpt
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Build dynamic content blocks
and on-brand templatesSculpt is an agile, intuitive, native messaging tool designed for marketers and technologists to harness the power of Cordial’s flexible data architecture. Your developers can customize reusable content blocks to your brand standards, and your marketing team can start building messages in minutes without ongoing technical support.
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Sculpt for marketers
- Use prebuilt, custom content blocks from your block library to ensure messages always stay on-brand
- Edit and customize messages using simple, intuitive form controls
- Build messages that dynamically update content based on real-time customer behavior and event data
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Sculpt for developers
- Build reusable content blocks using variables to lock down editable elements and maintain full code-level control of brand standards
- Design what the marketer sees during message creation: customize section and field names, define field types like text, color, and image library
- Create templates with your reusable content blocks and non-editable content (like headers and footers), controlling which elements can be updated in the message editor
Podium
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Design unique cross-channel
customer experiencesPodium is a native, visual interface where you can connect campaigns, channels, data, and insights to design a unique experience for each customer. Create data-backed touchpoints that fit your brand—whether it’s integrating with complex business processes, testing messaging through email or SMS, or driving customers to social channels from within your mobile app.
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Respond to what your customers are doing right now
Using multiple real-time data feeds from anywhere in your business, you can trigger messaging streams based on changing customer behavior.
With Podium Experiments, simultaneously test multiple variants, campaigns, and automations by using A|B|n testing and machine-learning to select the best-performing option. Deploy flexible tactics to acquire, engage, convert and retain users, and optimize each campaign at a granular level—for example, subject line or message body. -
Measure performance and drive revenue
Set goals and view metrics directly within Podium’s interface, and easily share results with other team members.
Podium Insights allows you to access real-time engagement and conversion data at every point of the workflow to identify blockers or drop-off points. View multi-channel analytics and visualize how individual campaigns connect through the customer journey.
Kaleidoscope
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Segment your customers in milliseconds
Create audience segments based on myriad rule sets and filters and watch your audience dynamically change, from initial build all the way up to the time of send—ensuring messages reflect real-time customer behavior.
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Build hyper-specific cohorts
Combine multiple data sources to create complex rules and rule sets using contact attributes, purchase activities, custom events, list memberships, and more.
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Track high-value audiences over time
Once created, audiences can be used across Cordial for campaign segmentation, social media targeting, triggered campaigns, analytics and monitoring trends over time.
“Sculpt enables our graphic and email design teams to work more efficiently and launch campaigns faster. With Sculpt we've reduced campaign creation time by roughly 30% per campaign and with the time saved, we've had the ability to add more tracking elements, tests and customization to each individual campaign.”
Alexa Yoshimoto
Retention Marketing Specialist
Benefits
To your marketing team: create sophisticated, personal messages from a single platform
To your technology team: develop reusable and scalable messaging workflows
To your customers: personal and relevant experiences with your brand on every channel
Align your teams to deliver personal messages across all your channels, at scale
Join the world's leading brands who partner with us to communicate cordially
