• Email Marketing

2025 Gartner® Market Guide for Email Marketing

The email marketing landscape is transforming rapidly with new AI capabilities, evolving inbox requirements, and changing customer expectations. The 2025 Gartner® Market Guide for Email Marketing examines how this fundamental channel serves digital marketing leaders, while addressing the challenges of selecting technology partners in a market where vendors offer similar features.

Report attribution and relevant disclaimers: Gartner, Market Guide for Email Marketing, Matt Moorut, Noam Dorros, 6 January 2025 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

In this report, we discovered:

• Where AI and automation fit into modern email marketing - and what this means for your team's efficiency and results
• Why data management and seamless channel integration have become must-haves for email marketing success
• What's driving the rapid growth in email marketing technology adoption
• How to choose a platform that will grow with your business and support your future marketing goals