Cordial strives to deliver the highest level of service to our partner brands. Collecting, storing, and managing massive volumes of customer data for our clients—and leveraging that data to deliver individualized messaging at scale—is the foundation of the Cordial platform.
Architectural requirements
The AWS cloud services architecture enables unmatched scalability, reliability, and availability of this data with high security and compliance standards. These architectural requirements are critical underpinnings to the Cordial platform’s capabilities used by our clients for their digital customer experiences.
Scalable speed
Operating at scale with reliability, redundancy, and security is paramount to servicing our clients. Cordial’s powerful and flexible platform is supported by Amazon Web Services. Built on services such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (S3), and Amazon Elasticache, AWS helps fuel our business by speeding and simplifying the development of cutting edge technology embraced by our growing number of enterprise brands.
Sending tens of billions of messages
Architected for the unprecedented scale of personalized messaging across any channel, the Cordial platform meets the demands of companies with the highest message send volumes and highest customer engagement. With support from AWS, Cordial scales and mobilizes massive amounts of real-time customer data. Our clients can analyze performance, segment customers, and trigger personalized messages within the Cordial platform or send data to on-premise and cloud-based analytics systems such as Amazon Redshift.
After implementing Bottlerocket and Karpenter in Amazon EKS, Cordial has significantly enhanced operational efficiency and security. This transformation supports our rapid growth and prepares us for future expansion in the competitive martech landscape.
Cordial's cross-channel marketing platform enables Boot Barn to deliver highly personalized customer experiences. By leveraging Cordial's technology, Boot Barn achieves customer segmentation for billions of 1:1 emails, personalizes content at the individual level, and unifies data within a single platform.