Next, Ancient Nutrition focused their efforts on a set of triggered abandoned cart and back-in-stock campaigns which were a key piece of their re-engagement strategy, bringing customers back to the site and promoting repeat purchases. The team used Podium, Cordial’s visual orchestration layer, to build sophisticated multi-step automations personalized with content, products, and promotions unique for each user. Within weeks the team was seeing huge increases in both return site visitors and overall message revenue.
Ancient Nutrition also leveraged Podium Experiments to A/B test ensure automation flows and optimize for not only opens and clicks, but purchases and revenue. The marketing team tests email subject lines and content placement for every email that goes out. They are also testing the use of content versus creative images to ensure their design dollars are being used effectively.
Bolstered by the success of their welcome and re-engagement campaigns Ancient Nutrition began rebuilding their transactional communications. Messages like subscription and purchase confirmations now have the option to skip, reschedule, or edit the cart with just one click, improving the customer experience and streamlining business operations.