Cordial Partner
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Cordial seamlessly connects to mParticle as your established CDP, so you can get the most out of all your data. With our bi-directional integration, you can easily stream all of your data in and out of Cordial in real time. mParticle and Cordial help you unlock the power of your real-time data to create more personal experiences with your customers and maximize the ROI of every message sent.

Overview

Drive one-to-one personalized experiences that delight your customers wherever they may be. mParticle is the CDP for the modern era. Easily build & rapidly scale a real time and intelligent customer data pipeline across channels, partners, and systems.

Type

Technology Partner

Data source icon
Cordial as a data source

Cordial streams mParticle event data related to sending, receiving and engaging with messages across channels.

Cordial’s event data includes supporting metadata and contact identifiers to help mParticle create a more holistic view of your customer.

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Data destination icon
Cordial as a data destination

mParticle streams Cordial contact, behavioral and ecommerce event data from brand properties, as well as provides Audiences and profile enrichment.

Cordial uses mParticle’s data – combined with other business data – to build compelling messaging faster and create more meaningful 1:1 engagement across channels.

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