Data is the foundation for intelligent, powerful marketing, but without the right tech partner, that data is useless. With a powerful data platform at Cordial’s core, you can easily access incredible amounts of data, instantly, to engage customers in highly personalized ways across channels. Unlike other platforms, there’s no additional cost to transform all of your data into valuable customer experiences.
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You can immediately use that data in our native messaging tools to segment audiences, test and optimize content, and trigger personalized messages across email, SMS, and mobile app in a unified way.
Cordial’s real-time customer data platform collects contact, event, behavior, product, and purchase data from all of your systems: POS systems, connected IoT products, mobile apps, beacons, websites, product inventory, CRMs, customer data platforms, and more.
Cordial Supplements help you to customize data collections specific to your brand so you can leverage more detailed information about your customers, stores, inventory or promotions to send more finite messaging to individuals.
Cordial’s Identity Graph helps you recognize contacts who anonymously browse your site and connect all of their buying signals to your contact’s profile. By capturing more relevant data points on your customers, you can target and trigger more personal messages to improve their experience.
Architect, Cordial's data transformation and modeling tool, helps marketers unify data from multiple sources, transform it in a single platform, and then create custom machine-learning models to automate new customer campaigns.
Cordial is built on a flexible architecture, adapting to each client’s specific requirements and expanding as needed - which allows you to easily add data to the platform using the simplest method that’s easiest for you: REST API, Javascript SDK, Amazon S3 Bucket, SFTP, or Kinesis stream.
Manual CSV uploads and nightly updates are a thing of the past. Data flows into Cordial in real-time, meaning you can react to customer behavior and actions the moment they happen, from any channel—without file reformatting or external data manipulation.
Cordial has given me, as a developer-minded marketer, the comfort of knowing that we no longer have to restrict what other software we use because it doesn't integrate with our ESP. It opens doors for us to use whatever tech stack we want because Cordial is flexible enough to work with it.
Jordan Allen, Director of Marketing Technology, Lume
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Align your teams to create campaigns quickly with easy-to-use workflows that transform all of your data into personalized brand experiences.
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Use marketing automation to tailor messages or trigger campaigns to each person and channel at time of send.
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