Cordial Data Platform
Data is the foundation for personal, relevant, and emotionally intelligent messaging. Our technology is built to ingest, activate, and transform unlimited amounts of data, flexibly and frictionlessly, with enterprise performance and security.
With multiple real-time data feeds flowing into the platform, complex data is activated and ready for immediate use in your messaging programs. The Cordial Data Platform empowers your marketing team to segment audiences, trigger automations, optimize content, and create personal messages based on your customers’ individual behavior and your ever-changing business data.
Cordial collects event, behavior, and purchase data from POS systems, connected IoT products, mobile apps, beacons, websites, product inventory, CRMs, customer data platforms, and more.
Cordial mobilizes all of your available customer and business data, giving your marketing team the flexibility to make decisions based on individual data points and customer attributes.
Tilly’s connects their digital and in-store shopping experiences by activating geolocation data in Cordial. For example, when a new location opens, Tilly’s can send a promotional email to customers within 50 miles from the new store’s postal code.
Manual CSV uploads and nightly updates are a thing of the past. Data flows into Cordial in real-time, meaning you can react to customer behavior and actions the moment they happen—without file reformatting or external data manipulation.
Daily Insight Group implemented browse and cart abandonment triggers, which increased click-through rate by 35% and purchases by 300%. Read the client story
Cordial is built on a flexible architecture, which allows you to easily add data to the platform using the method that’s easiest for you: REST API, Javascript SDK, Amazon S3 Bucket, SFTP, or Kinesis stream.
GovX completely replaced their legacy ESP in less than 30 days and saw an immediate benefit. They are operating much more efficiently and can focus time on new ideas and creative approaches. Read the client story
It’s your customer data—you should have access to all of it. Some platforms restrict access to the data they collect, making it difficult to draw insights for other business needs. We believe the data you collect is yours, not ours. We give you full access to your data so you can leverage Cordial insights in other platforms.
Cordial is the only platform that allows us to truly take advantage of all of our data. From our very first interaction with a user, we are able to send customized messages based on their interests which has translated to a 12% increase in overall email revenue and 23% increase in overall email engagement.
Lauren Purcell
Senior Marketing Manager
Read the client story
To your marketing team: deeper understanding of your customer and the ability to build complex, adaptive messages in minutes
To your business: increased customer loyalty and retention, ultimately driving more revenue
To your customer: interactions with your brand feel relevant and personal
Join the world's leading brands who partner with us to communicate cordially
