DATA PLATFORM

Use limitless amounts of data to truly engage on a 1:1 level

Data is the foundation for intelligent, powerful marketing, but without the right tech partner, that data is useless. With a powerful data platform at Cordial’s core, you can easily access incredible amounts of data, instantly, to engage customers in highly personalized ways across channels. Unlike other platforms, there’s no additional cost to transform all of your data into valuable customer experiences.

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Benefits

Cordial’s data platform collects all your customer and business data via real-time data feeds from anywhere in your technology stack.

You can immediately use that data in our native messaging tools to segment audiences, test and optimize content, and trigger personalized messages across email, SMS, and mobile app in a unified way.

  • For your marketing team Deeper understanding of your customer and the ability to send complex, personal messages in minutes
  • For your technology team Integrate infinite data sources exactly as they are, without changing your schemas or structures
  • For your business Increased customer loyalty and retention, ultimately driving more revenue

Collect data from anywhere

Cordial’s real-time customer data platform collects contact, event, behavior, product, and purchase data from all of your systems: POS systems, connected IoT products, mobile apps, beacons, websites, product inventory, CRMs, customer data platforms, and more.

Example of SMS examples with Cordial

Unlock more of your data

Cordial Supplements help you to customize data collections specific to your brand so you can leverage more detailed information about your customers, stores, inventory or promotions to send more finite messaging to individuals.

Example of Cordial Data Platform benefits for Marketers and Technologists

Get more data about your customer

Cordial’s Identity Graph helps you recognize contacts who anonymously browse your site and connect all of their buying signals to your contact’s profile. By capturing more relevant data points on your customers, you can target and trigger more personal messages to improve their experience.

Example of Cordial Data Platform benefits for Marketers and Technologists

Unify and transform your data

Architect, Cordial's data transformation and modeling tool, helps marketers unify data from multiple sources, transform it in a single platform, and then create custom machine-learning models to automate new customer campaigns.

Cordial Data Platform Dashboard

Integrate into your tech stack

Cordial is built on a flexible architecture, adapting to each client’s specific requirements and expanding as needed - which allows you to easily add data to the platform using the simplest method that’s easiest for you: REST API, Javascript SDK, Amazon S3 Bucket, SFTP, or Kinesis stream.

Activate data the second it’s available

Manual CSV uploads and nightly updates are a thing of the past. Data flows into Cordial in real-time, meaning you can react to customer behavior and actions the moment they happen, from any channel—without file reformatting or external data manipulation.

Example of ways to use the Cordial REST API

Cordial has given me, as a developer-minded marketer, the comfort of knowing that we no longer have to restrict what other software we use because it doesn't integrate with our ESP. It opens doors for us to use whatever tech stack we want because Cordial is flexible enough to work with it.

Jordan Allen, Director of Marketing Technology, Lume

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Learn about the rest of our cross-channel marketing platform

Messaging Activation

Align your teams to create campaigns quickly with easy-to-use workflows that transform all of your data into personalized brand experiences.

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Cross-channel Experiences

Use marketing automation to tailor messages or trigger campaigns to each person and channel at time of send.

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