Tapestry selects Cordial as enterprise messaging platform

SAN DIEGO — April 15, 2026 — Cordial, the leader in messaging for enterprise marketing teams, today announced that Tapestry, Inc. (NYSE: TPR), a global house of iconic accessories and lifestyle brands, has selected Cordial as its enterprise email and SMS platform.

Through this partnership, Cordial will support Tapestry’s email and SMS programs across North America, Europe, Japan, Australia and New Zealand. Tapestry will consolidate onto a single platform across markets, concentrating its messaging capabilities within a unified architecture that supports intelligent decisioning, advanced automation, and consistent execution across programs.

Jeremy Swift, CEO of Cordial, said, “We’re incredibly proud to partner with Tapestry as they continue to advance their global engagement strategy. Consumer expectations are changing rapidly. Our focus is on helping the world’s largest brands operate with greater flexibility, innovate faster, and simplify complexity.”

“Tapestry is committed to building lasting relationships with consumers around the world,” added Trang To, VP of Digital Strategy and Technology at Tapestry. “As a consumer-obsessed and data-driven organization, we continue to advance our proven engagement strategies. In selecting Cordial, we prioritized a platform that enables a seamless, integrative customer experience, bringing together data, automation, and orchestration to support growth across markets and scale.

About Cordial

Cordial is an AI-powered customer engagement platform designed to help enterprise brands orchestrate relevant, coordinated experiences across channels and regions. Cordial partners with leading global retailers to support scalable, flexible customer engagement. 

About Tapestry, Inc.

Our global house of iconic accessories and lifestyle brands unites the magic of Coach and kate spade new york. Together, we stretch what’s possible – advancing brands further than they could go alone, expanding their reach to new geographies and generations. Inspired by our consumers, we create experiences and products that build lasting brand love and elevate everyday life. To learn more about Tapestry, please visit www.tapestry.com.