The Email Marketer’s Guide to Mobile App Messaging

With more marketing teams focused on reaching audiences across multiple channels, specialist roles like email marketers are broadening. There’s no denying email as a messaging channel is an efficient and cost-effective way to reach a broad audience—you can easily segment lists, capture data, measure results, and optimize strategies. As a marketer who understands the world of email, you’re uniquely positioned to bring value to your organization when it comes to mobile app messaging, too.

    Key Takeaways:
  • Why email marketers are uniquely positioned to bring value to mobile app messaging programs
  • How mobile apps are an opportunity for your most loyal customers to interact with your brand
  • Advice for email marketers from mobile app experts on how to send a better message
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