Data The Customer Data Platforms For B2C Landscape, Q1 2024 Finding the right CDP feels impossible when every vendor claims to do everything—but Forrester's overview of 34 CDP vendors cuts through the noise to help you select the platform that actually delivers for your specific needs. In this report, we discovered: How to evaluate B2C CDP vendors by size, geographic focus, and industry specialization to create a shortlist matched to your unique requirements Which core functionalities matter most for your priority use cases—from single customer view to audience activation Why GenAI capabilities are the "biggest opportunity in the short history" of CDPs to transform how you manage and leverage customer data The world’s leading brands are driving record-breaking engagement with Cordial Future-thinking brands choose Cordial to drive record-level customer engagement and revenue growth Get a demo