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Earning trust with BIPOC communities through inclusive marketing practices
How to nurture advocates through marketing campaigns
Ethical AI use, product placement become bigger CMO priorities, Gartner says
How to overcome top challenges of coupon codes as marketers
How to apply 1:1 personalization to the 4 Ps of marketing
Hotel brands boost revenue after harnessing first-party data, report finds
Creating genuine campaigns during Black History Month
Why data sharing is important for real-time personalization
Direct mail marketing: Not dead, but more personal and alive!
How Walmart is pursuing omnichannel profitability
FOMO campaigns: How to overcome mental blocks with ticking clocks
Amp up your personalization efforts with tips from the floral industry
How retailers are connecting the metaverse to the real world and revenue
Gen Z didn’t kill brand loyalty, but it looks different
How to make more thoughtful Valentine’s Day campaigns
To help shine a light on what is different about brand messaging as expectations shift,…
Almost half the people globally are using email, with the numbers expected to keep rising…
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