Data Transformations

Cordial Data Platform / Data Transformations

Build custom models — and better customer experiences — by unifying and transforming your data

Cordial's data transformation solution, Architect lets marketers unify all data sources through automated imports, improve data by transforming it for hyper-personal marketing activation, and create unique predictive models for enhanced customer engagement—ultimately driving higher revenue and lifetime value.

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Create custom predictive models unique to your brand, your customers, and your products

One brand or multiple, create specific models to determine customer affinity to brand lines, products, or categories. No matter how complex or simple your business is, create models directly on the Cordial platform that maximize your brand’s ROI potential and improve customer experience.

Build a stronger, unified base of data for more robust personalization potential

Import data from online and offline sources to build a stronger foundation. With automation, Architect brings data close to the message and activates more data for use in segmentation, triggers, & customer engagement.

Integrate and onboard more data about your customers

Make it simple to personalize on more data with a lower level of effort, both during setup and ongoing. Ingest, transform and activate online and offline data. Normalize data, cross-reference different customer IDs, and automatically share updated data to enrich every system of record.

Transform and enrich data for more personal engagement

With Architect there is no need to export to external data repositories to interrogate your data, it can all be done within the Cordial platform. Architect helps clients unlock the power of all of their data with flexible data transformations and machine learning-fueled experimentation.

What do you have for predictive?

"Content is what is ultimately going to drive the revenue from the program. There’s this mentality, this black box is going to...find the right customer and give them the right content...you can find that solution, but that generally becomes problematic as you grow..."

"Part of Cordial’s real magic is its ability to ingest complex data, analyze it, and allow us to execute on those decisions in real time. New data sets and insights are available to us immediately – without having to involve our IT department or outside resources to match and map the data for us. Cordial does it all and does so instantaneously. No other platform can claim this ability and that’s a game-changer."

Scott Perry, EVP, Digital Marketing at Jerome's Furniture

See what else Cordial has to offer

Messaging Activation

Align your teams to develop reusable, scalable messaging workflows and create personalized messages in a single platform.

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Cross-channel experiences

Transform your customer data into valuable brand experiences personalized to each person and channel, from acquisition to retention and loyalty.