Rob is Head of Strategy and Insights at Cordial. He has spent his career on various sides of the retail table - as practitioner, industry analyst, strategy consultant, and software executive. Rob’s worked with executives worldwide to help them accelerate digital transformation. He was most recently VP and GM of Retail and Consumer Goods at Salesforce where he led Product Strategy and Industry Insights. Rob's a member of NRF’s Digital Council, one of 50 top Retail Voices by NRF, a RETHINK Retail Top Expert, and on the Executive Leadership Committee for the Retail AI Council.
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