Marketing Strategy Build, develop, and invest in a customer-obsessed enterprise To remain competitive, marketers must stay true to their brand and customer value proposition. Following a webinar with Shar VanBoskirk, VP and Principal Analyst at Forrester, Cordial asked her five follow-up questions to help brands build, develop, and invest in a customer-obsessed enterprise. Key Takeaways: Learn the first step in building a customer-obsessed enterprise Discover how to advocate for customer obsession when marketing budgets are at risk Develop quantifiable goals and ways that marketing teams can test communication strategies Read the interview The world’s leading brands are driving record-breaking engagement with Cordial Future-thinking brands choose Cordial to drive record-level customer engagement and revenue growth Get a demo