• Marketing Strategy

Build, develop, and invest in a customer-obsessed enterprise

To remain competitive, marketers must stay true to their brand and customer value proposition. Following a webinar with Shar VanBoskirk, VP and Principal Analyst at Forrester, Cordial asked her five follow-up questions to help brands build, develop, and invest in a customer-obsessed enterprise.

Key Takeaways:

• Learn the first step in building a customer-obsessed enterprise
• Discover how to advocate for customer obsession when marketing budgets are at risk
• Develop quantifiable goals and ways that marketing teams can test communication strategies