Tapestry is bringing its global messaging strategy to Cordial

Partnership is a word that gets used a lot in this industry. But real partnership, the kind that holds up under the pressure of global operations and rising consumer expectations, is a lot rarer than the word suggests.

Tapestry, the global house behind Coach and kate spade new york, has selected Cordial as its enterprise email and SMS platform

A decision built on strategy

Tapestry operates at a scale that demands precision: email and SMS programs running across North America, Europe, Japan, Australia, New Zealand and beyond. They made the decision to consolidate onto a single platform, building a unified architecture that supports intelligent decisioning, advanced automation, and consistent execution across every market.

Trang To, VP of Digital Strategy and Technology at Tapestry, put it directly: “As a consumer-obsessed and data-driven organization, we continue to advance our proven engagement strategies. In selecting Cordial, we prioritized a platform that enables a seamless, integrative customer experience, bringing together data, automation, and orchestration to support growth across markets and scale.”

That is exactly the problem our team is built to solve.

Built for this kind of relationship

I have spent a lot of time with enterprise brands, in their offices, at their events, working through program strategy together. The brands that succeed long-term are not looking for a vendor. They are looking for a partner who will show up, dig in, and grow alongside them.

That is the model we have built at Cordial. Our CSMs do not just manage accounts. They become extensions of the client team, bringing strategic guidance rooted in deep program knowledge. Our Solutions Team is working alongside our CSM & brands unlocking value within the platform. Tapestry is consumer-obsessed and data-driven, and that shared orientation is what makes this partnership a strong foundation.

To the Cordial team

None of this happens without the people behind it. The product team is building ahead of where the market is going. The services team that earns trust through every interaction. The CSMs who make every client feel like the only client.

This partnership is a reflection of what you have built and how you show up every single day.

What’s ahead

Our responsibility now is to deliver, to help Tapestry operate with greater flexibility, move faster, and create the kinds of experiences their consumers remember. I am excited for what we will build together.

Read the full press release here.